
Although the movie industry has yet to shake off the effects of the COVID-19 pandemic and the defection of consumers to streaming services, demand for immersive cinema experiences such as those provided by CJ 4DPlex's ultra-wide screens and movable seats is growing. (Nikkei illustration)
Moviegoers increasingly wiling to pay extra for screenings in company's premium formats
KIM JAEWON
October 17, 2026 06:00 JST
