FOUR Universal Robina Corp. (URC) brands were included in the 2026 Brand Footprint report by Worldpanel by Numerator, with ready-to-drink tea brand C2 posting an 11% increase in consumer reach points (CRP).
The annual study ranks fast-moving consumer goods brands based on CRP, which measures the number of households buying a brand and how often they purchase it.
URC said Great Taste, C2, Piattos and Nissin Noodles were included in the latest rankings.
Great Taste ranked fourth among beverage brands with 317 million CRP. The coffee brand reached 66% of Philippine households and placed 14th among all fast-moving consumer goods brands.
C2 ranked 14th among beverage brands with 37 million CRP, up from 33 million in the previous report. Household penetration stood at 29%.
Worldpanel recorded a 38% increase in C2’s CRP in discount stores, a 24% increase in hypermarkets and supermarkets, and a 7% increase in mom-and-pop stores. Larger pack sizes helped support at-home consumption, URC said.
Piattos ranked eighth among food brands with 180 million CRP, unchanged from the previous report. The snack brand reached about 73% of Philippine households.
Its penetration in discounters rose to 5.4% from 2.7%. Piattos also expanded its reach through mom-and-pop stores, hypermarkets, and supermarkets.
Nissin Noodles ranked 14th among food brands with 104 million CRP, up from 101 million previously. Household penetration reached 51%.
The report linked Nissin Noodles’ performance to at-home consumption and promotions focused on snacking, cravings and convenience.
“When growth is harder to find, penetration has been the key lever that got the brand winners through,” Worldpanel by Numerator Strategic Insights Director Mieke Bartholomeus said.
She added that brands could expand household reach by attracting more shoppers and increasing product availability across retail channels.
URC shares fell 0.84% to P59.25 each. — Alexandria Grace C. Magno