If the energy at the Kyambogo Freshers Ball is anything to go by, the new academic year has kicked off on a high note. Bell Citrus joined the celebration as a beverage sponsor, bringing an interactive brand experience to the Kyambogo University grounds and giving students plenty of reasons to pause, play and make memories before heading back to the dance floor.
The university activations are part of the Bell Citrus Zesty Campus Tours, an independent platform that is separate from the build-up to Obafest.
At the heart of Bell Citrus’ presence was an experience designed to make the party even more engaging. Life-sized Ludo, checkers and Jenga games attracted groups of students eager to test their skills, while virtual experiences offered another way to get involved. For many revellers, the journey to the main stage included a stop at the Bell Citrus experience, where friends gathered to compete, take photos and capture memorable moments from the night.
And the main stage certainly delivered. YKee Benda, Mun G, Karol Kasita and Kapeke were among the night’s highlights, treating the crowd to performances that kept students singing along and dancing to the music. Evelyn MC, MC Benjhi and the DJs on the night picked up where the live acts left off, serving up mixes that kept the dance floor busy well into the early hours of the morning.
Speaking about the partnership, Lillian Kansiime, a representative of Uganda Breweries Limited, said Bell Citrus wanted to be part of the moments that make campus life memorable.
“University is an exciting chapter filled with new friendships, new experiences and plenty of stories to tell. We wanted Bell Citrus to be part of that excitement by creating an experience students could enjoy with their friends, even before the music took over. Seeing them gather around the games, capture photos and enjoy the atmosphere was a great reflection of what these social occasions are all about,” she said.
Kansiime added that the excitement at Kyambogo reflected the power of shared social experiences to bring people together.
“The Bell Citrus Zesty Campus Tours are about bringing people together through the things they love. Our goal is to celebrate the beers at the heart of these social experiences. Following the incredible energy we saw during our regional activations in Gulu, we were delighted to bring that standard, scale and youthful energy to Kyambogo to celebrate the excitement of a new academic journey,” she said.
The Kyambogo Freshers Ball was a highlight of the university’s social calendar, welcoming students into an environment where they could connect, celebrate and build lasting memories. For first-year students, the event offered an opportunity to meet new people, form friendships beyond the lecture room and begin finding their place in campus life. For continuing students, it was a chance to reconnect with friends and welcome the newest members of the university community.
Judging by the turnout and the energy throughout the night, the freshers wasted little time embracing the spirit of university life.
With new friendships forged, photos captured and a few friendly rivalries settled over games, students have already begun creating their university stories. If the energy at the party is anything to go by, they have plenty to look forward to in the months ahead.