Japan sportswear brand opens R&D center on University of Michigan campus
An ASICS running shoe is tested at the company's new research and development center at the University of Michigan. (Photo by Kenji Asada)
KENJI ASADA
October 24, 2026 02:08 JST
ANN ARBOR, Michigan -- Japanese sportswear brand ASICS is staging a resurgence in the U.S. market after years of struggle as its focus on high-performance running shoes pays off, catching up to American giant Nike.