Business decisions are inextricable with sustainability goals in today’s environment
A CHIEF sustainability officer has a meeting with the CEO and the chief financial officer, and proclaims: “We need to invest in a major renewable project to meet our carbon emissions reduction targets.”
Chances are that the proposal will be put on hold.
What if the pitch becomes: “We need a renewable project to hedge our exposure to increasing and volatile energy prices. This will protect our profit margins.”