By CODIE BULLEN, SHOWBUSINESS CORRESPONDENT
Published: | Updated:
Her gothic wardrobe has become a sensation in its own right on Celebrity Traitors.
And one designer is bracing for a sell-out frenzy sparked by the 'Claudia Winkleman effect'.
The presenter's signature mix of tartan, chunky knits, tweed capes and fingerless gloves has proved so popular that Scottish designer Judy R. Clark is preparing for a surge in demand after nine million viewers tuned in to BBC One for the episode featuring her creations.
Among the pieces were a charcoal, knitted tank-top and a puff-sleeved jumper – with the designs hand-delivered to the show and staff sworn to secrecy until the episode aired.
Now Ms Clark is preparing for an influx of attention as fans look to recreate Winkleman's style.
She said: 'To see my work worn by Claudia feels like an iconic moment.
Claudia Winkleman's Celebrity Traitors looks have proved so popular that Scottish designer Judy R. Clark is preparing for a surge in demand after an episode airs featuring her creations
'She has a unique sense of style and a confidence in her fashion choices that people genuinely connect with.'
More of Ms Clark's designs are set to be worn by Winkleman, 54, throughout the series – with her telling viewers to keep an eye out for further 'big fashion moments'.
The Edinburgh designer added: 'Working with her stylist Sinead McKeefry has been such a wonderful process.
'It's also a privilege to be part of such an iconic television programme, and I can't wait for people to see what else she'll be wearing.'
Ms Clark and Ms McKeefry have aimed to showcase British designers with a nod to the vintage and gothic setting of the show, which is filmed at Ardross Castle in the Highlands.
Ms Winkleman has also worn outfits from Vivienne Westwood, Barbour and Brora fashion houses.
Ms Clark has, in the past, dressed singers such as Courtney Love, Annie Lennox and KT Tunstall.
In the newest season of the BBC's The Celebrity Traitors, which began on October 1, Winkleman has stayed faithful to her distinctive Highlands-inspired staples.
More of Ms Clark's designs are set to be worn by Winkleman, 54, throughout the series – with her telling viewers to keep an eye out for further 'big fashion moments'
In promotional launch shots, the presenter wore £1,500 vintage tartan Vivienne Westwood trousers paired with a chocolate brown coat from Scottish brand SKYE by Brora, costing £545.
The outfit was completed with her favourite £1,080 Bottega Veneta lug boots and signature fingerless gloves.
In episode two of the show set in the Scottish Highlands, Winkleman opted for another Scottish brand with a waxed Barbour jacket which she paired with loose-fitting black trousers.
Tartan-inspired looks remain central to what she described as her 'human crow meets golf caddie meets the Artful Dodger' style, courtesy of her long-time stylist Sinead McKeefry.
In last year's series, which saw comedian-turned-traitor Alan Carr bluff his way to victory, Winkleman was decked out in an £814 Burberry check pleated skirt, styled with an accompanying brown Burberry Fringed Edge sweater.