The Mockneck Mania
A shorter hem, the same cult following, and another reason to set your alarm. Parke’s Everyday Edit drops Oct. 13
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Somewhere between the sorority house, your TikTok feed, and the airport departure lounge, Parke managed to turn the humble sweatshirt into a status symbol. Its oversized mocknecks have become something of an unofficial uniform for the chronically online, and the brand’s limited drops have made getting your hands on one a competitive sport.
Now, Parke is revisiting an old favorite. The Shrunken Mockneck returns Oct. 13 at 10 a.m. ET as part of the brand’s new Everyday Edit, a collection that makes a convincing argument for wearing the same sweatshirt several days a week. No judgment here.
For the uninitiated, Parke’s appeal lies in its ability to make otherwise ordinary wardrobe staples feel like coveted fashion finds. The brand’s signature mockneck, with its oversized fit and recognizable lettering, found an early following among college students and sorority girls before spreading across TikTok and Instagram.
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Parke OG Varsity Mockneck
For those who’d rather skip the inevitable rush, Parke still has its classic logo sweatshirt available in large and XXL for $130.
On Aug. 26, 2024, Parke introduced the Shrunken Mockneck, a cropped, slightly more fitted interpretation of its bestselling sweatshirt. According to Forbes, the initial release sold out within minutes. Turns out, a shorter hem was all it took to send shoppers into a frenzy.
Park’s Next Everyday Edit Includes Mocknecks, Sweatpants, & More Loungewear
Parke is bringing back its original Shrunken Mockneck, this time alongside a lineup of easy-to-wear pieces you’ll probably end up reaching for more than you’d like to admit.
Alongside the returning Shrunken Mockneck, the drop is expected to include a vintage-inspired Shrunken Varsity Sweatshirt in rose and classic gray, plus shrunken and regular Varsity Mocknecks in black. A zip-up mockneck, raglan mockneck, sweatpants, and other loungewear separates are also expected to round out the collection.
Rather than reinventing its bestselling styles, Parke is sticking with what made them popular in the first place: comfort, relaxed fits, and clothes you actually want to wear. The beauty of these pieces is that they go with just about anything, from your most worn-in jeans to tailored trousers, without making you look like you just rolled out of bed.
Parke’s Everyday Edit Drops Oct. 13, at 10 a.m. ET
Parke’s Everyday Edit launches Tuesday, Oct. 13, at 10 a.m. ET at parkeofficial.com. Parke’s mockneck sweatshirts typically retail for $125 to $135, so expect similar pricing for the Everyday Edit, although prices for the new collection have yet to be confirmed.
The collection might be called the Everyday Edit, but given Parke’s sellout history, don’t count on being able to shop it just any day. We recommend having the website open before 10 a.m. ET/ 7 a.m. PT in order to refresh quickly and shop the newest Parke drop before it sells out.