24 October 2026 2:00 am WAT
As the people of Onitsha gathered to commemorate 500 years of monarchy at the 2026 Ofala Festival, hosted by His Royal Majesty, Igwe Nnaemeka Alfred Ugochukwu Achebe (Agbogidi), the Obi of Onitsha, Knorr brought flavour to the celebration through food experiences that connected people to local cuisine, culture, and community. Held on October 16 and 17, 2026, at Ime Obi Ezechima Square Stadium in Onitsha, Anambra State, the festival provided an opportunity for the brand to celebrate the role of flavour in making shared food experiences memorable.
Running with the theme, “Igba Mbo, Iga Niru – Strive and Advance,” this year’s festival honoured Onitsha’s rich heritage while celebrating its continued progress. Through its participation, Knorr reinforced the message behind its “Share the Good” campaign. The brand’s presence at Ofala provided an opportunity to celebrate local food traditions and the connections that make shared experiences meaningful.
At the heart of Knorr’s participation was the Knorr Village Market, where festivalgoers sampled smoky Jollof rice prepared with the recently launched Knorr Smokey Party Jollof Seasoning, alongside Anambra’s signature Ofe Onugbu, served with Akpu. The sampling experience brought local flavours to the festival, giving consumers the opportunity to enjoy familiar Nigerian dishes while experiencing the distinctive smoky taste of the new jollof seasoning. Festivalgoers also explored and purchased Knorr products and received exciting rewards.
A key highlight was a live cooking competition moderated by Knorr brand collaborator, Chiamaka Nwakalor-Egemba, “Chef Amaka”, featuring two teams preparing traditional native dishes with Knorr seasoning cubes. The dishes were sampled and judged by on-ground attendees, while Chef Amaka selected the winning team and awarded them Knorr-branded merchandise
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