Flipkart-owned fashion e-commerce marketplace Myntra slipped into the red in the financial year ended March 31, 2026. The company reported a net loss of Rs 579.4 crore after posting a profit of Rs 548.5 crore a year earlier, according to filings sourced from the Registrar of Companies (RoC).
Revenue from operations fell 14% to Rs 5,242.5 crore, compared with Rs 6,063.8 crore in FY25, largely due to a sharp decline in revenue from logistics and shipping services.
Myntra also earned other income of Rs 73.3 crore in FY26, mainly from royalty services to suppliers. Inclusive of that, total revenue stood at Rs 5,315.8 crore, down 13% from Rs 6,137 crore in the previous fiscal.
Flipkart, which bought Myntra in 2014, shifted its domicile back to India from Singapore in March this year. The restructuring allowed Flipkart’s India entity, Flipkart Internet Private Limited, to bring Flipkart’s Singapore-based subsidiaries including logistics arm eKart, fashion business Myntra, fintech platform super.money and travel platform Cleartrip within its fold.
Overall, Flipkart Group posted a consolidated net loss of Rs 8,468 crore on an operating revenue of Rs 1.45 lakh crore in FY26.
How Myntra earns revenue
Myntra generates revenue primarily from marketplace services under which third-party sellers sell products on the company’s website to customers. It also makes money from advertising, logistics and shipping services.
Off late, the fashion platform has also begun levying a platform fee, which brings in a sizable revenue.
- Marketplace services contributed Rs 2,657.3 crore, accounting for 55.05% of the platform’s revenue in FY26.
- Advertising services revenue stood at Rs 1,236.4 crore, marking a 35% increase from Rs 914.5 crore in FY25.
- Logistics and shipping services brought in 1,119.2 crore in revenue, 53% less than Rs 2,390.5 crore Myntra earned from this segment in FY25.
Myntra offloads stake in WROGN
During the financial year 2025-26, Myntra entered into an agreement to divest its entire/partial stake in Virat Kohli-backed D2C fashion brand WROGN.
In January this year, the company’s board approved the sale of 199 equity shares having a face value of Rs 10 each and 1,427 Series F compulsorily convertible preference shares (CCPS) having a face value of Rs 10 each to Aditya Birla Digital Fashion Ventures Limited for a total consideration of Rs 6.56 crore.
As part of its strategy, Myntra also acquired a controlling stake of 51% in XS Brands Consultancy Private Limited.
Where did Myntra spend in FY26?
While operating revenue declined, Myntra’s spending increased marginally to Rs 5,757.7 crore in FY26, compared with Rs 5,726 crore in the previous fiscal.
Advertising promotional expenses: This was the biggest cost center for Myntra in FY26, rising 11% to Rs 2,326.5 crore from Rs 2,105.3 crore a year earlier.
Logistics charges: Dropped 17% to Rs 1,666.6 crore from Rs 1,999.1 crore in FY25. This head covers costs related to order delivery and fulfilment.
Employee benefit expense: The company incurred Rs 776.9 crore in employee expenses, including Rs 235.4 crore in ESOP costs.
Payment gateway charges: Surged 24% to Rs 174.4 crore, compared with Rs 140.3 crore last year.
Also read:
- How Myntra Used Advertising & Logistics Growth to Drive 18X Profit to Rs 548 Cr in FY25
- Flipkart Group cuts FY26 loss to Rs 8,468 crore, revenue nears Rs 1.5 lakh crore
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