A holiday park is set to provide an economic boost for the East Yorkshire coast after securing investment from its owners.
Published 21st Oct 2026, 11:43 BST
Skipsea Sands Holiday Park, which is owned by Parkdean Resorts, is about to undergo a £5m transformation, with “significant upgrades” to its on-park facilities, activities and retail offering.
A spokesman said: “By Easter 2027, guests will be able to book new activities including an indoor adventure climbing experience, indoor adventure golf and off-road driving experiences for children aged four and over.
“Families will also benefit from expanded indoor and outdoor adventure play areas, a bounce park, sports court, and a ‘Bear Grylls themed’ escape room.”
The investment forms part of Parkdean Resorts' wider £70m programme of upgrades across its holiday parks in 2027. Alongside a similar £6m investment at Thorness Bay Holiday Park on the Isle of Wight, Skipsea Sands will also have a new sports bar, Hat-Tricks, featuring interactive darts, pool and shuffleboard, alongside a range of food and drink.
The spokesman added: “The investment is set to boost tourism in the region while also creating new jobs, including both permanent and seasonal roles.
"Parkdean Resorts operates four holiday parks across Yorkshire, employing more than 480 people across Barmston Beach, Cayton Bay, Skipsea Sands and Withernsea Sands Holiday Parks.
The spokesman continued: "The business also recruited for more than 200 seasonal positions this year, supporting the local economy during the peak holiday season.”
Commenting on the investment, Steve Richards, the chief executive at Parkdean Resorts, said: “We’re committed to investing £5m in Skipsea Sands Holiday Park, upgrading our accommodation and further enhancing the holiday experience for guests and owners in East Yorkshire.
"From new activities that include adventure golf and high ropes to an enhanced food and drink offering, there will be even more for families and holidaymakers to enjoy.
"This investment reflects our continued commitment to supporting local jobs, tourism and economic growth in the communities where we operate.
"We look forward to welcoming guests to a new and improved Skipsea Sands from Easter 2027.”
Parkdean Resorts is one of the largest operators of holiday parks in the UK, which attract than 3m holidaymakers each year.
It owns and operates 65 holiday parks and has a freehold property footprint which includes 3,500 acres of land with forests, peatbogs, rivers, beaches and headlands in some of the UK’s best known beauty spots.