Filmed in Sheffield, The Image Makers is a new podcast exploring how fashion, beauty, social media and AI shape the way we see the world.
An international supermodel, a photography industry heavyweight who has swapped New York for Sheffield and a South Yorkshire entrepreneur have joined forces for a new podcast exploring the extraordinary power of images.
Filmed in the city, The Image Makers is a ten-part series developed by Cultura Creative, the Kelham Island-based visual content business founded by Christina Vaughan.
WATCH HERE: The Image Makers is available ton Apple Podcasts and Amazon Music. The series is also being filmed for YouTube. Visit the official Cultura Creative website for more information.
It brings together three leading figures whose careers have taken them to the heart of the global photography, fashion and creative industries.
Former supermodel Heather Stewart-Whyte, internationally renowned photography expert Stephen Mayes and Sheffield-born businesswoman Christina Vaughan explore how images influence everything from our identities and relationships to the way we see the world.
Launced this week, the podcast tackles subjects ranging from changing beauty standards and the pressures of social media to artificial intelligence, fashion and the power of visual imagery.
Stephen Mayes has recently made the Steel City his home after spending 25 years in New York, where he built an international career at the forefront of photography.
A former Senior Vice President (SVP) and Group Creative Director of Getty Images, he has worked with some of the world's leading photographers and artists, including Tim Hetherington, Steven Meisel and David LaChapelle.
Fellow presenter Heather Stewart-Whyte was one of the defining faces of the 1990s supermodel era, appearing on the covers of Vogue, Elle and Harper's Bazaar and working with fashion houses including Chanel, Dior, Gucci and Versace.
Before founding Cultura Creative, Christina Vaughan spent more than three decades at the forefront of the global photography industry, helping shape its transition from analogue to digital imagery and pioneering new approaches to image licensing.
The podcast will be available on major platforms.