This is their world and, for better or worse, we’re just living in it. Those populating the creator economy are swaying elections (Hasan Piker), reimagining independent film (Mark Fischbach, aka Markiplier) and selling out capsule collections at the Gap (seriously, Hailey Bieber, are there any of those jeans left?). But even the best business and marketing minds on the internet can’t build an empire without a team.
Without their reps, the world these creators built would be a fraction of what it is today … and, worst of all, we’d have no idea who to call daddy. So let’s take a look at the most powerful reps in the creator space, all they made happen and all the money they moved in 2026.
Ali Berman, Raina Penchansky, Oren Rosenbaum and Hilary Williams
UTA / DBA
UTA Creators and its in-house Digital Brand Architects are home to a daunting roster that includes Markiplier, Kareem Rahma, Colin and Samir and Olandria Carthen. Among the year’s marquee moves were populating Netflix’s new video podcast slate (The Rotten Files With Stephanie Soo), brokering that infamous MrBeast-James Patterson novel collab, expanding Emma Chamberlain’s Chamberlain Coffee (hello, Abbot Kinney!) and putting Alix Earle with the Netflix series Earle Meets World.
Keith Bielory, Melissa DeMarco and Jade Sherman
Gersh
Gersh’s digital division sees Sherman, Bielory and DeMarco continuing to push clients further into mainstream entertainment and culture, facilitating record-breaking runs for Broadway’s Chicago thanks to reality star clients Ariana Madix, Whitney Leavitt and Mark Ballas. The team also helped online health expert Doctor Mike surpass 30 million followers and snagged Eli Rallo a deal for a book that became a New York Times best-seller.
Payton Booker, Skye Petrie and Alexis Ramos
Sixteenth
Ramos has grown Sixteenth’s sports division from the ground up, now representing top sports names in the NFL, WNBA and track and field. Petrie brought a massive U.K. roster to the company, helping British internet stars like Maddie Borge go global. Booker has secured major partnerships, including a $90,000 brand campaign for Charles Brockman III and an $80,000 Tinder partnership for The Secret Lives of Mormon Wives star Layla Taylor.
Christopher Chatham and Ellie Heisler
Manatt Phelps & Phillips
As Alan Chikin Chow delivers more of Alan’s Universe to his 100 million-plus YouTube subscribers, Chatham and Heisler widened Chow’s audience with distribution deals at the Roku Channel and Tubi. Chatham also reps multiplatform lightning rod Logan Paul and brokered deals for his Impaulsive podcast as well as for streamer IShowSpeed (61 million YouTube subscribers). Heisler works intimately with Jordan and Salish Matter and structured Salish’s collaboration with Chipotle — making her the youngest person to launch a digital menu item with the brand.
Daniel Daks and Josh DeAngelis
Palette
Founding Palette during the 2020 TikTok boom, Daks and DeAngelis have since built out a roster of talent spanning comedy, lifestyle and infotainment including Spanish news creator Carlos Eduardo Espina (he launched his Creator Cup, which twice sold out MLS’ Houston Dynamo stadium) and Roblox star Lana Rae. The latter’s consumer product line has done more than $20 million at retail in the past five months.
Arjun Das
Odd Projects
Managing partners Brian Sokolik and Nate Ruff recruited Das to the management company where he’s since made a name for himself for representing social impact creators. For client Hunter Prosper, a storyteller and interviewer, he closed a book deal and helped him launch a series with Barack Obama’s production company Higher Ground. Das also helped video creator Jesus Morales, who tells Latinx stories around Los Angeles, launch a nonprofit that has already earned six figures in donations.
Ben Davis and Jad Dayeh
WME
Davis closed a reported $100 million first-of-its-kind pact for Jay Shetty and his On Purpose podcast to have joint exclusive rights at Netflix and Spotify. Dayeh and Davis also helped reality stars Paige DeSorbo and Hannah Berner secure major brand partnerships, including Hannah’s multiyear ambassadorship with Lululemon.
Alexandra Devlin
Entertainment 360
As Entertainment 360 seeks a bigger piece of the digital pie, Devlin joined this year to further expand its creator business. This year, she brokered Paige DeSorbo’s Super Bowl commercial with Kinder Bueno and negotiated finance guru Vivian Tu’s second book, which quickly became a New York Times best-seller.
Matt Dysart and Eric Perlmutter-Gumbiner
Greenberg Glusker
Serving as corporate and strategic adviser to digital marketing and talent firms, Perlmutter-Gumbiner works with creator-led Palette Media Talent Management and Marketing, Jake Rosen Entertainment, Get Engaged Media, Underscore Talent Agency, Made by All and Dhar Mann Studios. Dysart is heavily invested in the digital space, representing Slow Ventures, Kynetic Content, UnderCurrent, Palette Media and Creator Society, among others.
Stephanie Field and Lindsay Nead
Parker
Parker Management kicked off the year by acquiring Estate Five, expanding their portfolio of creators across the fashion and beauty spaces. Recent signings include Alex Bennett, Greg Navage, Abigail Erb and Michelle Riley, joining a deep bench of top lifestyle, family and home creators, as well as Bachelor Nation talent. The firm secured campaigns with Google Pixel, Abercrombie & Fitch, Tuckernuck and Lincoln, to name a few.
Lisa Filipelli, Brittany Maxwell and Caroline Nardilla
Select
Select keeps leaning into the intersection of the creator economy and Hollywood, delivering new seasons of The Secret Lives of Mormon Wives (not messy work at all!) and franchise expansion TSLOMW: Orange County, both populated with Select clients. They also launched Select Sports, which reimagines athlete representation for the social media era, landing Super Bowl campaigns with Meta x Oakley glasses and Toyota for Sky Brown and Oksana Masters.
Dylan Flinn, Mallory Llewellyn and Kyle Stevens
Underscore
Llewellyn landed four of her clients on Netflix’s Calabasas Confidential, for which she serves as consulting producer. Stevens helped Kareem Rahma turn SubwayTakes into an Emmy-nominated series, while launching Rahma’s second show, Keep the Meter Running. Flinn has become the go-to manager for top AI creators, landing one of the first celebrity likeness deals with HiggsfieldAI and securing a studio development deal for AI content creator Chloe vs History. Team History!
Arleta Fowler, Andrew Graham, Brent Weinstein and Sophie Wiener
CAA
Over the past year, the agency has signed some of the biggest creators in the world, including Rhett + Link, Valkyrae, Stokes Twins, Deestroying, Rebecca Zamolo, Nara Smith, Jack Goldburg (aka Jack’s Dining Room), Reckless Ben, Max “Career Ladder” Klymenko and Reece Feldman. In June, CAA and Integrated Media Co. launched a $250 million venture called Compound Creative Holdings, aimed at acquiring, operating and growing companies in the creator economy.
Brandon Freytag and Yoni Ginsberg
Loaded
Freytag and Ginsberg have spent nearly a decade building careers and brokering livestreaming’s biggest deals. Loaded represents the largest share of Twitch livestreamers by watch time, including TheBurntPeanut, Cinna, Maya Higa and Shroud. They’ve landed recent deals with Google, EA, Epic Games and Tencent and recently negotiated a “Protect the Peanut” campaign with Battlefield, one of EA’s most successful creator campaigns.
Andy Galker and Eric Weissler
Jackoway Austen
Representing Mark Rober, the former NASA engineer, ex-Apple product designer and inventor with nearly 82 million YouTube subscribers, as well as late night host Jimmy Kimmel, Galker and Weissler keep busy. They closed the deal that put Rober’s CrunchLabs and Kimmel’s Kimmelot into business together on Netflix’s upcoming competition series Schooled. Rober will host and executive produce the show that will pit teams of students against each other in a gantlet of creative science challenges.
Joe Gilliland, Josh Morgan and Marcela Woessner
THE·TEAM
Woessner inked gymnast and Instagram star Livvy Dunne’s partnership with Miller Lite and turned an embarrassing viral moment (sweat stains are unavoidable!) into a partnership with deodorant brand Secret. The Team acquired Provisions, a leading golf creator agency founded by Gilliland and Morgan. The two developed the Creator Classic, a tournament where 12 of YouTube’s top golf creators compete, and built Your Golf Tour, a YouTube series featuring the sport’s biggest creators and pros.
Ryan Goodell, Todd Rubenstein and Kevin Yorn
Yorn Levine
Alix Earle has evolved from creator to entrepreneur under Yorn and Rubenstein, who helped launch her skin care brand, Reale Actives, and negotiated the Netflix series Earle Meets World. Yorn advised Hailey Bieber on her 2026 Gap collection (long live the baggy jeans renaissance), among many major brand deals, while Rubenstein represented the multitalented Charli D’Amelio (see page 48). As for Goodell, he has chef Nick DiGiovanni (75 million-plus followers), who served as Fox Sports’ official chef for the FIFA World Cup this year.
Michael Gordon, David Huntzinger and John Nelson
Night
Night has had another blockbuster year, acquiring IRL marketing firm Experiential Supply Co. Nelson brokered deals for Twitch star Kai Cenat’s record-breaking Streamer University with partners including Red Bull, Dell and Fortnite. Huntzinger launched progressive influencer Hasan Piker’s merch line amid skyrocketing fame and national attention. Gordon oversaw the eight-figure sale of true-crime YouTube channel Dr. Insanity to an investment company.
Shaun Gordon and Jessica Marlow
Weintraub Tobin
With Gordon’s legal guidance, client Alex Cooper has grown Call Her Daddy from a buzzy podcast into an aspiring media empire that now includes the podcast, the Unwell Network, Unwell’s expanding film slate, live events, touring and major brand partnerships, including its distribution relationship with SiriusXM. In the past year, Unwell raised its first outside capital at a reported $500 million pre-money valuation. Marlow’s clients include Claudia and Jackie Oshry of The Toast; Remi Parsons, co-host of the Webby Award-winning Pretty Basic podcast and Basically Unfiltered podcast, which debuted at No. 1 on both Spotify and Apple; and Chris Olsen, one of the most recognized comedic voices on TikTok and author of the memoir I Think My Therapist Hates Me.
Melanie Howard
Loeb & Loeb
Howard works with Kansas City Chiefs quarterback Patrick Mahomes and wife Brittany, advising them on endorsement and promotional partnerships, along with other business issues related to the growth of their personal brands. Howard also counsels gamer Andre Rebelo (aka Typical Gamer, which has 16 million YouTube followers), Karl Jacobs, Chicago Bears quarterback Caleb Williams and, on the other side of the table, she represented Gap in the Hailey Bieber collab. Loose denim forever!
Derek Howe
Fixated
Acquiring Studio71 gave Fixated a combined global network of more than 1,000 creators. It operates a 25,000-person clipper network and has racked up 3 billion monthly impressions on its owned social pages. Howe brokered deals for children’s gaming expert Mackenzie Turner with Disney and Nickelodeon and led the creation and launch of her Roblox experience (100 million visits in its first 30 days).
Seth Jacobs and Brittny Turner
Brillstein Entertainment Partners
Jacobs helped the true-crime show Morbid sell out Radio City Music Hall on a live tour. He also launched Unbiased Politics, a daily video show with lawyer influencer Jordan Berman. Turner helped YouTube star Tana Mongeau launch her podcast Brand Safe and secured partnerships with SeatGeek, DraftKings, Skims and Celsius.
Will Jacobson and Matt Rosen
Goodman Genow
Jacobson closed deals for beauty vlogger Bretman Rock (19 million on Instagram) to front a global campaign for Kate Spade New York and a partnership to make him the face of K-beauty brand Dr. Groot in the U.S. Rosen’s client Noah Beck has been showcasing his acting talent in the popular Tubi rom-com franchise Sideline: The QB and Me, with Rosen ironing out deals for the second and upcoming third and final film, along with helping get him cast on Fox’s Baywatch reboot.
Barbara Jones
Outshine Talent
Outshine Talent has built out its sports business significantly, representing internet-famous baseball stars like the Savannah Bananas’ Kyle “KJ” Jackson and RobertAnthony Cruz (aka Coach RAC), who just launched a custom product line with Under Armour. Jones also helped comedian and actor Tyler Gaca develop a horror film and comedy creator Lala Sadii secure a Disney Channel scripted project.
Adam Kaller, Ryan Pastorek and Lauren Partipilo Schwartz
Hansen Jacobson
In a landmark creator economy story, Mark Fischbach (aka Markiplier) pushed fans to call theaters to screen his self-funded $3 million Iron Lung. It’s since netted $50 million worldwide, with Kaller and Pastorek by his side as his options have blown wide open for a second act. That pair also represent SmartLess, Crooked Media, The Bulwark, Smosh, Mythical Entertainment, Emma Chamberlain, Liza Koshy, Lilly Singh and Valkyrae, among many others. In addition, Pastorek and Partipilo sealed Hannah Berner and Paige DeSorbo’s Giggly Squad signing of a multiyear deal with SiriusXM. Partipilo also negotiated for RHOSLC‘s Bronwyn Newport to appear on this upcoming season of The Traitors.
Josh Kaplan and Jenny Rothenberg
Smooth Media
Founded by former Morning Brew executives, Smooth Media has built one of the fastest-growing management firms representing knowledge creators. The company has helped execute major campaigns for brands including Anthropic, Notion, Microsoft, Ramp, Canva and Google. It partnered with Colin and Samir to build creator industry publication The Publish Press, and, just this month, creator Cat Goetze (known online as CatGPT) took an equity stake in the company and joined as a strategic adviser.
Annie Lee and Cheryl Snow
Gang Tyre
Snow and Lee have the uplifting (and lucrative) job of representing kids creator Ms. Rachel, who gained 10 billion views worldwide. They negotiated her Netflix series Ms. Rachel, one of the most watched seasons of any children’s show on the service with 53.4 million views, and her debut album, I’m So Happy. They also rep former Mormon Wives star Whitney Leavitt, whose run as Roxie Hart in Chicago grossed more than $8 million in its first six weeks.
Eric Marder
Reed Smith
With more than 55 million followers tuning in for 23-year-old Brooke Monk’s beauty tips, Marder helped her launch her Doting Beauty brand this year as he handled all of her legal and endorsement work. Marder also represents social media star and U.S. Navy veteran Bella Poarch (91.6 million followers on TikTok alone).
Dunia McNeily
3 Arts Entertainment
McNeily recently closed a podcast deal for top horror creator Heidi Wong and put scripted adaptations of lifestyle influencer Tinx’s best-selling books The Shift and Hotter in the Hamptons into development at Amazon and Hulu. She also secured a major partnership with Kérastase promoting its luxury hair care products with tastemaker Stassi Schroeder.
Worthy Patterson, Mariam Rastegar Ross and Eman Redwan
Range Media Partners
As co-head of digital, Redwan oversees 25 executives who have closed more than $100 million in deals over the past year and a client roster that includes Nara Smith (ASMR alert). Rastegar Ross recently brokered Bretman Rock’s seven-figure partnership with hair care brand Dr. Groot, while Patterson developed influencer Beca Michie into a top fashion creator, placing her at major fashion shows and closing seven figures worth of deals.
Leanne Perice
Made by All
Launching a studio this year, Made by All aims to turn creators into Hollywood talent and owners of original IP. Perice works with comedy heavyweights (Adam W, Hannah Stocking, Josh Peck) along with internet-native artists like Devon Rodriguez. She has helped foster partnerships with mainstream Hollywood talent including Kevin Hart, Tom Holland and Jennifer Lopez.
Douglas Pinsky and Jake Williams
Rakugo Media (RKM)
As AI creators have attracted more interest from big brands, RKM surpassed $50 million in gross partnership revenue in 2026 with their clients gadget guru Carterpcs; tech and robotics creator Rowan Cheung; Natalie Fratto, who draws deep tech explainers; and Austin Nasso, a comedian who hosts the Tech Roast Show. Williams and Pinsky sold Roberto Nickson’s Life With Claude series to Anthropic and have negotiated several million dollars’ worth of partnerships with OpenAI, Google, Meta, Nvidia, AMD and SpaceXAI.
Paige Kaplan Randolph
Greenberg Traurig
Client Lala Sadii’s viral TikTok comedy skits have propelled her to more than 37.5 million Instagram followers, and Randolph advised Sadii through the development of Lala IRL, a live-action scripted Disney Channel and Disney+ series inspired by her rise as a social media star. Randolph’s other clients include Olympic track and field power couple Tara and Hunter Woodhall (7 million-plus followers), best-selling author Erin McGoff (6.2 million followers) and The Lipstick Lesbians (1.9 million followers), the latter puckering up with Clinique, Marc Jacobs Beauty, Tatcha, NYX, Morphe, Estée Lauder, Fenty, Milk and Goop partnerships.
Jonathan Sauer
Sloane Offer
Sauer’s clients Colin & Samir have interviewed everyone from Mark Zuckerberg to MrBeast, while Sauer has negotiated the duo’s partnerships with Google Gemini, Adobe and LinkedIn. He also represents Ryan Trahan, who is known for his charity fundraisers and viral video challenges, including the Penny Series, in which he tries to travel across the U.S. starting with only one penny.
Tara Senior and Todd Weinstein
Weinstein Senior
For MrBeast, the first individual creator to hit 500 million YouTube subscribers in June, the duo serve as lead counsel, structuring the deals behind Amazon Prime Video’s Beast Games seasons two and three — each budgeted at more than $100 million. They’re also lead counsel to Dhar Mann Studios, the largest scripted creator-led studio in the business pulling nearly 300 million views a week across platforms, with Mann retaining full creative ownership and independence. (No script notes on those videos …)
Matt Thompson
Sidley Austin
Thompson represents Alex Cooper and focuses on the transactional side including investments, joint ventures and partnerships, notably that aforementioned influx of cash. Thompson’s work for Unwell included a multiyear partnership with Google, a brand co-ownership deal with Nestlé to launch Unwell hydration and the Call Her Daddy podcast deal with SiriusXM that made Cooper the highest-paid female podcaster in the world.
Patrick Zielinski
The Drive Agency
Zielinski has become a go-to manager for creators on X and LinkedIn, brokering major deals for cross-platform educational creators Colin Rocker and Aishwarya Srinivasan. Elsewhere, the Drive Agency has landed deals with Adobe, Lovable, ElevenLabs, Dell, Google Gemini, Replit, Spotify and Meta.
This story appeared in the Oct. 21 issue of The Hollywood Reporter magazine. Click here to subscribe.