The Milwaukee Brewers unveiled a 2015 program called “Timeless Ticket.” The program was simple: 1,000 people could pay $1,000 each for the chance to sit in the best available seats at any future home game, including the postseason
11 years later, the program proved anything but simple. It recently got the franchise in some hot water with disgruntled program members. Fans went to cash in their ticket and were reportedly offered seats in the fourth level, or standing-room-only seats, which they hardly considered “best available.”
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Milwaukee Brewers President of Business Operations Rick Schlesinger addressed this controversy and actually sided with the fans.
“We subsequently erred in our internal communications on the logistics of fulfilling the requests. While we were able to accommodate all with seats, we received feedback from some that they were unhappy with their seat locations. Clearly, even with extraordinary limitations on available seats, we did not live up to the spirit of the program and we have been working through a resolution.
We regret our mistake and look forward to welcoming them to America Family Field for their World Series experience.”
Brothers Kevin and Kyle Deaton were among these fans hoping to cash in for the World Series, but were not o’t okay with the seat selection they were offered.
“When you promise somebody the best seat available, and you give them pretty much the worst seats that you have in the whole stadium, I would say, no. They're not honoring it.
I wasn't envisioning, hey, we're going to get front row. But certainly first ten rows. Which is why I refused. Out of principle, I'm not even going to go.
This has to be a mistake. It's terrace level; that's level four. That's not the best available seat. And she said, yeah, I'm not going to argue that there's better seats available. This is what's being allocated to the 'Timeless Ticket' holders.”
Milwaukee said fans who got these subpar seats could still attend the World Series, keep their Timeless Ticket, and redeem it for a game in any future season.
Milwaukee won 103 regular-season games, the most by any team in MLB. The Brewers clinched the No. 1 seed in the postseason, earning a bye through the Wild Card round.
The Brew Crew then faced the San Diego Padres in the National League Division Series and won 3-1. This set up a big matchup with the two-time defending World Series champion Los Angeles Dodgers.
Milwaukee swept L.A. 4-0 in the best-of-seven series and now has a chance to win the franchise’s first-ever World Series championship if it can beat the Tampa Bay Rays.