Cavaliers Find New Competitive Advantage in Orlando before Magic Game

What if a coach could draw up a play on a touch screeen from scratch, where every line, action, and position drawn would not just be on the clipboard, but also appear on the court?

What if a player could take any of their shot charts, overlay all of the makes and misses into specific coordinates on the court, and add a moving shot location to practice better positioning?

What if a coach joins a new program, wants to upload an entire playbook into a user-friendly interface not just for storage and management, but implementation for practice, where those plays can be shifted through, altered, and brought up on the fly while visually displayed in exact spots from the clipboard to the court?

These ideas are no longer make-believe what-ifs, but a concept-proven product.

Already earning the approval of individual basketball grteats like Vince Carter and Angel Reese, now the Cleveland Cavaliers just became the first NBA team to go all in on this idea by teaming up with the company that turns these dreams into reality, ASB GlassFloor.

How The ASB GlassFloor Gives Cavs Competitive Advantage

ASB GlassFloor is the company that produces these one-of-a-kind basketball courts, with their own 35,000-square-foot Athletes Lab here in Orlando for visitors to stop by and see.

A revolutionary concept in more ways than one, this NBA-backed facility features a full-LED glass basketball court that can instantly transform its appearance, display interactive graphics, and showcase real-time performance data.

Expanding this year, many visiting NBA teams will practice at the Athletes Lab throughout the 2026-27 season; all teams facing the Magic are invited to experience the technology firsthand.

The Cleveland Cavaliers, visiting the Magic Tuesday night, are among the NBA teams embracing ASB GlassFloor technology, with plans to not only practice at the Athletes Lab in Orlando, but allso incorporate a glass court into their future practice facility

On top of teams looking for partnerships, the NBA is a strategic investor in ASB GlassFloor and continues to evaluate the technology’s potential for the future of professional basketball courts.

With the Athletes Lab around the corner from the Kia Center, I got the opportunity to check out the court technology for myself; let your imagination run wild, because it definitely lives up to the hype.

The ideas around this new technology appear near-endless at first; it seems nearly anything that one can think to put on a screen, or draw on a touch screen, can be visualized on the court.

To build the court, ASB puts down panels, with wires perfected, plus glass on top; changing one out averages just 4.5 minutes. ASB claims their studies show the courts are just as safe to play on as any other court; the company has also put effort into listening to player and coach feedback to improve safety, down to the traction of how the court feels for athletes to run and cut on.

One can quickly think up different advertisement opportunities, whether it's a logo in one spot of the court or up to a full-court moving animation. These graphics could in theory become part of the basketball games themselves, offering different stages to select or novelty ideas to try, perhaps in an All-Star Game setting like a moving 4pt shot, as it already has before with the NBA.

For NBA teams and NCAA programs, the advantages become clear pretty quick.

Every action in the playbook, every play drawn from scratch, every shot taken, can be tracked down to the inch and laid over the court you play on.

instead of needing to imagine where the shot chart generally applies to, or which specific positioning a play would need; now, players and coaches can literally see the spots and directions they need to go, with video game level interactive animations that work to make player development go smoother.

Practicing on glass floors now could help build familiarity for future adoption. This court technology is clearly changing the game; the question left is how quickly the rest of the game changes with it.

Knowing your competitor has a new tool that clearly gives them an advantage in practicing the sport should be enough to force any serious basketball program into adoption, before they fall behind.