Apple CEO John Ternus says design still means everything & includes whimsey

"Design is how it works" rings true at Apple today, and John Ternus wants to assure everyone that respect for the user and building products that are beneficial is "job one."


John Ternus may be Apple's new CEO but he's not letting his new role interrupt his passion for industrial design. He emphasized that Apple had been working towards iPhone Duo for over 15 years in a previous interview.

A video version of that interview with Time was shared Tuesday with more conversation around the importance of design at Apple. Ternus starts by sharing his continued role of being involved with industrial design.


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