Beast Holdings’ applications for MrBeast-linked crypto trademarks received notices of allowance on October 6, 2026, advancing filings that cover cryptocurrency exchanges, payments and banking services. The two names—MRBEAST FINANCIAL and BEAST FINANCIAL—remain pending under an intent-to-use basis, rather than fully registered, according to United States Patent and Trademark Office records.
Key takeaways
- Beast Holdings is seeking protection for two financial-services brands.
- The applications span crypto exchanges, banking, lending and investment software.
- Proof of commercial use is due by April 6, 2027, unless an extension is requested.
- BitMine invested $200 million in Beast Industries in January 2026.
What the MrBeast crypto trademark applications cover
The applications seek protection for MRBEAST FINANCIAL and BEAST FINANCIAL across three trademark classes: downloadable software, financial services and online software platforms. Beast Holdings filed both applications on October 13, 2025; they were published for opposition on August 11, 2026.
The financial-services category, Class 036, lists cryptocurrency payment processing and exchange services, including transactions through decentralized exchanges, or DEXs. The scope also extends to online banking, small loans, credit and debit card issuance, card-payment processing and debit-card-linked savings programs.
Class 009 covers mobile applications for banking, cryptocurrency exchanges, investment management, financial planning, insurance and consumer lending. Short-term cash advances and financial education also appear among the proposed offerings.
Class 042 covers online software for banking, investment management, financial advice and consulting. Other listed services include asset management and financial data analysis. The applications largely overlap, although MRBEAST FINANCIAL specifically lists investment banking within its financial-services category.
The applicant is Beast Holdings LLC, based in Greenville, North Carolina. Ryan Mathew Kaiser of Amin Wasserman Gurnani LLP represents the company.
Allowance is not full trademark registration
The MrBeast crypto trademarks remain pending because the applications require evidence of commercial use before registration can be completed. USPTO records show that neither application has a registration number.
Both received notices of allowance after progressing through examination. Beast Holdings has until April 6, 2027, to submit the required proof of use or request an extension.
BitMine’s $200 million equity investment
BitMine Immersion Technologies invested $200 million in Beast Industries in January 2026. Its January 15, 2026, announcement described an equity transaction in the business, not an investment in a cryptocurrency token or a completed decentralized finance product launch.
BitMine is an Ethereum treasury company chaired by Tom Lee. The investment announcement described Beast Industries as a content-creator business with a substantial audience among younger generations; Jeff Housenbold was identified as Beast Industries’ CEO.
MrBeast’s earlier crypto scrutiny
MrBeast, whose real name is Jimmy Donaldson, previously faced scrutiny over cryptocurrency investments and alleged promotional activity. That history concerns token transactions, separate from the trademark applications’ proposed financial services.
In October 2024, blockchain investigator SomaXBT made allegations concerning early token allocations and sales involving projects including SuperVerse, formerly SuperFarm. Investigators including Loock.io made further claims in November 2024. Those allegations did not establish wrongdoing.
Article produced with the assistance of artificial intelligence and reviewed by the editorial team.