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For businesses, watermarks could become another layer of accountability as they increasingly use AI in marketing, customer service, internal communications and content production.
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When a company uses artificial intelligence (AI) to produce a marketing message or client proposal, there's now a way to tell if the text is machine-generated even in instances where there are no obvious signs.
Technology companies are embedding invisible watermarks on AI-generated content as regulators and businesses seek ways to establish where digital material came from.
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