It’s easy to understand why the new Roy Lichtenstein exhibit at the Whitney Museum foregrounds the issue of copying, even to the extent of embracing it. Lichtenstein was — as his “Image Duplicator” from 1963 (included prominently here) shows — a constant and avowed copier. That’s by no means all he did, but he was famous for taking comic book art and making it epic. The issue was publicly and recently revisited by James L. Hussey and Jesse Finley Reed in their 2023 documentary Whaam! Blam! Roy Lichtenstein and the Art of Appropriation, in which researcher David Barsalou found hundreds of images which Lichtenstein used as source material.
Just for the sake of an in-your-face example of duplication, the Whitney owns the study for his massive 1964 World’s Fair mural “Girl in Window.” In addition to displaying that image in the exhibition gallery, the museum has mounted a spectacular replica of it on the outside of the building that is almost twice the size of the original. The 32-foot reproduction demonstrates the radical difference in scale between a comic panel and the monumental installation. It also has the effect of encouraging tourists on the High Line to visit “Roy Lichtenstein: Like New.”
The copying doesn’t stop there, it goes on and on. The most striking of the several works in the exhibition that were inspired by Lichtenstein’s practice comes from artist Alex Da Corte (also one of the curators). His large outside artwork “Hot Dog With Ketchup” traces directly back to Lichtenstein’s much smaller 1964 “Hot Dog.” Though the other work is smaller and located inside, Da Corte’s benefits from size, color, condiment, and location — his work sits opposite the hot dog vendors that cater to Whitney visitors and High Line walkers.
What the Whitney doesn’t mention, in its consideration of Lichtenstein’s art in the era of AI appropriation and TikTok culture, is that the mid-20th century was a time when people were already worried about copies. Jews and antisemites especially were extremely concerned with what it meant to take one thing and reproduce it. The question of mass production, reproduction and art had reached America as early as in 1917, when Marcel Duchamp took a mass-produced urinal and submitted it upside-down for a show in New York as “Fountain.”
That was already about a decade after the antisemitic Austrian politician Hermann Bielohlawek — a member of the Vienna City Council and ally of the Nazi-forerunner Karl Lueger — said “Culture is what a Jew copies from another.” (“Kultur ist was ein Jud’ von anderen abschreibt,” as quoted in David Nirenberg’s Anti-Judaism: The Western Tradition.) Once the slow trickle of emancipation legislation acknowledged that Jews should have the same rights as other citizens and were legally part of the European body politic, racist cultural arbiters were invested in disallowing them from European culture as an ersatz people just copying “real” Europeans.
So, yes, Lichtenstein owes a lot of his understanding of perception and practice to his professor Hoyt L. Sherman and the Flash Lab at Ohio State University, but the idea of aping and shaping culture from ready-made images is a larger topic. Perhaps too, it was a topic for which America — not immured in canonical European Christian art — had a specific role to play. When I arrived in the country late in the last millennium I was amazed that cooking recipes listed ready-made ingredients like cans of mushroom soup. But maybe there’s a liberation in that.
By Duchamp’s time, culture had crashed through the walls of decorum, but in the generations between him and Lichtenstein, technology had also moved on. While Lichtenstein was at grade school on 89th Street on the Upper West Side, Walter Benjamin was writing his prescient, seminal 1935 essay “The Work of Art in the Age of Mechanical Reproducibility,” which discusses, among other things, how contemporary image reproduction undermines the almost religious nature of art: Viewing a postcard of the Mona Lisa is not the same as experiencing it in person.
By taking ready-made images of everyday life from tins, comics, or — in one particularly heavy-handed instance — from Erle Loran’s book Cezanne’s Composition and pulling them back into the realm of art, Lichtenstein was joining an established conversation in parallel with the other preeminent Pop Artist, Andy Warhol. But, unless you are on the 7th floor where the museum is displaying Family Album, a small Warhol show, don’t mention that other “W” word at the Whitney this fall: The museum has gone big for this show. “Like New” is the first New York Lichtenstein retrospective it over 30 years, it is his centenary show (though three years late because of COVID), and Roy is the hometown hero, so gentrified downtown is all “L” all the time.
The closest the exhibition comes to including Warhol is displaying “Laughing Cat,” a 1961 painting that Lichtenstein included in a trade (with other art) for portrait commissions from his Pittsburgh peer in 1975. Little seen in the past 50 years, Lichtenstein’s “Laughing Cat” sits next to “Engagement Ring: just as it did in his breakthrough 1962 show at the Leo Castelli Gallery. At the press presentation, curators Da Corte and Meg Onli expressed their appropriate pride at recreating that show in a room inset into the spacious Whitney galleries.
It’s both breathtaking to be taken back to 1962 and also retro fun. Though it’s an actual reproduction of the gallery, the reproduced studio is radically different from the original, not just because it’s 64 years on and this time the setting is a museum, rather than a for-profit art gallery. But also, relatedly, because these pieces of art are not new but proven, even iconic. It’s worth comparing the Castelli Gallery to The Cavern where — at almost the same time as that show — four young Liverpudlians were working out the kinks in “Love Me Do,” one of their first songs fashioned from the chords of the American rock and R&B covers they loved.
Is any of this “Like New” as the title of the exhibition would have it? Certainly not in the sense that nothing in seeing this massive and beautifully spaced retrospective is like seeing the work as it was freshly made. Even the inclusion of four just-painted life-size murals, beginning with the bright, audacious Greene Street mural as you enter the exhibit does not make it “like new.”
However, the title works in the intended sense that Lichtenstein made existing things seem “like new.” He took ready-made images and techniques from the market and the culture around him and — to use the word coined by Viktor Shklovsky in the decade before Lichtenstein’s birth — “defamiliarized” them. So, in the sense that both Lichtenstein and the curators are presenting common, everyday, iconic things in an unfamiliar or strange way — yes.
The issue of copying is, to my mind, relatively trivial. AI has effectively stolen all the words and images that have ever been made without any compensation for the creators while using those words and images in exactly the same way that the creators intended them. Lichtenstein transformed the work he found.
In its review of Hussey and Reed’s film, the Guardian quoted Michael Daley, a cartoonist, talking about the feelings of those artists whose images Lichtenstein used: “Comic book artists are rightly aggrieved. Aside from outright plagiarisms, technically and artistically, they are generally far better draughtsmen than Lichtenstein.” But the review goes on to cite the authoritative answer of Bradford R Collins, author of Pop Art and professor of art history at the University of South Carolina. He defended Lichtenstein: “It’s not plagiarism. It’s appropriation,” he wrote. “With plagiarism, you’re stealing somebody’s work and using it for the same purpose they did. If Lichtenstein made comic books out of it, that would be stealing. But appropriation means you’re taking something and reusing it for a very different purpose, taking something out of a comic book and making it into a painting….I can understand why [Hy] Eisman [another cartoonist] would feel angry. I would feel the same way. But artistically, it’s not plagiarism.”
What’s perhaps more interesting about this is what came out of the experiment? What is of worth and what is of value? By taking us from the source material to an incredible array of Lichtenstein’s art, to art that uses Lichtenstein himself as a starting point, the curators give us space to ask those questions. They have seriously and playfully recreated the Castelli gallery, presented an Artist’s Studio (riffing off Lichtenstein’s series of the same name, itself an homage to Henri Matisse’s l’Atelier Rouge), dedicated an entire room to Lichtenstein’s only movie (Three Landscapes), an oval space to his Mirror series, and a large wall to his Rouen cathedral series that made Claude Monet pop in many senses of the term. They have stunningly displayed “Sunrise” (1965) in front of a vast window where the sun sets into the Hudson.
For my part, I don’t particularly consider Lichtenstein one of the true Greats. And, not least because of its tendency to drift into the spectacular or decorative, Pop Art often seems to lack substance. But that’s a matter of taste. I thoroughly enjoyed my 90 minutes at ‘Like New’ and, for the next seven months at least, can’t imagine a better place to go and argue about the significance of 20th century art.
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