Safaricom is promoting a 40 Mbps business fibre package at KSh 3,499 per month, targeting small businesses that need reliable internet for digital payments, cloud applications and daily operations. The package, advertised as an upgrade from 15 Mbps, includes built-in cybersecurity and dedicated business support available around the clock.
The offer forms part of Safaricom Business’s broader effort to serve micro, small and medium-sized enterprises (MSMEs) with connectivity and related digital services. In an interview, Felix Kariuki, Safaricom’s Fixed Data Product Manager, said businesses should select internet packages based on their workloads, the number of connected devices and the applications they use rather than price or advertised speed alone.
The company is directing customers to access the offer through the MySafaricom app or by dialling *400#. The package comes as Kenyan businesses rely on internet connections to communicate with customers, process transactions and access software that previously required more expensive on-site equipment.
Safaricom raises advertised speeds for small businesses
The 40 Mbps package represents an increase from the previously advertised 15 Mbps, giving customers a higher connection speed for the same business activities. – The upgrade is advertised as 2.5 times faster.
Safaricom’s pitch centres on the practical demands of running a business. Employees may need to access cloud-based accounting tools, send large files, hold video meetings, manage online orders or use point-of-sale applications, often while several devices share the same connection. As more tasks depend on internet access, insufficient bandwidth can leave employees waiting for applications to respond and customers waiting for services to be completed.
Kariuki said businesses should consider how many people will use the connection and what they intend to do online before choosing a package. A small retail outlet processing digital payments has different requirements from a design agency transferring large files or an office with several employees attending video conferences throughout the day.
Mbps, or megabits per second, measures the rate at which data can be transferred. Higher bandwidth allows a connection to accommodate more simultaneous traffic, although actual performance also depends on factors such as network congestion, latency, Wi-Fi quality and the capacity of the services being accessed.
The distinction matters when businesses compare packages. A higher advertised speed can help when several employees work online at once, but a company should still assess the applications it uses and whether its network can deliver consistent performance during busy periods.
Reliable connectivity supports cloud software and digital payments
The business case for fibre extends beyond browsing and sending emails. Kariuki pointed to cloud-based point-of-sale systems, human resource applications and online collaboration tools as examples of services that allow businesses to operate without investing in the same level of physical IT infrastructure traditionally required.
A retailer, for example, may use a cloud-hosted system to process sales and manage stock, while a growing company can use an online HR platform to handle employee records. These services can reduce the need to purchase and maintain local servers, storage systems and other equipment, although businesses still need suitable devices, software subscriptions and technical support.
Cloud applications also make reliable connectivity important to routine operations. When a business depends on an external platform to access records or complete transactions, an internet interruption can affect its ability to serve customers even when its own computers and other equipment are functioning normally.
Kenya’s fixed broadband market provides context for the opportunity. Communications Authority figures reported by TechTrendsKE showed that fixed internet subscriptions reached 2.84 million by June 2026, a 32.4% year-on-year increase. Fibre subscriptions rose 29.7% to 1.57 million over the same period, reflecting the growing role of fibre in the country’s fixed broadband market.
The figures cover the wider fixed-internet market rather than business connections alone. However, they help explain why providers are competing to serve households and businesses with higher speeds, different packages and additional services.
Built-in cybersecurity addresses business risks
Safaricom is also using cybersecurity as part of its business fibre proposition, with the promotional material advertising built-in protection alongside 24/7 dedicated support through the 2222 line. For small firms without dedicated IT teams, having access to a provider’s technical support can be useful when connectivity problems interrupt operations.
The security component is relevant to businesses that handle digital payments, customer information and online orders. Cybercriminals may target employees through phishing messages, fraudulent payment confirmations, malicious links or compromised accounts, while poorly secured devices can expose business systems to further risks.
Kariuki said cybersecurity requires action from both the service provider and the customer. He highlighted employee behaviour, internal processes, network infrastructure and device protection as parts of the wider security environment, alongside the need to verify transactions before releasing goods or services.
For a small business, that means maintaining updated devices, using strong passwords and multifactor authentication where available, limiting access to sensitive systems and confirming payments through the appropriate channels. Network-level security can complement these measures, but businesses still need controls that protect their accounts, devices and transactions.
The package’s security features therefore form part of a wider approach to protecting digital operations. Their practical value depends on how they fit alongside the safeguards a business already uses and the systems it relies on to handle customer and financial information.
Flexible packages target businesses with varying cash flow
Safaricom is also presenting payment flexibility as a consideration for smaller businesses, which may experience irregular revenue or seasonal changes in demand. Kariuki described prepaid options for customers who prefer to pay when they need the service, alongside postpaid arrangements for businesses with more predictable cash flow.
The approach could be relevant to enterprises whose internet requirements vary during the year. A school, for example, may have lower connectivity needs during holidays, while a seasonal retailer may need more capacity during busy trading periods. The ability to adjust a package can help businesses align their connectivity costs with their operating requirements.
Kariuki said Safaricom can advise customers on suitable packages and support changes as their needs grow. That advice is particularly relevant to businesses that are adding employees, introducing cloud applications or processing more transactions, since the appropriate package depends on how the connection is used rather than the business’s headcount alone.
Safaricom’s business fibre offer adds another option for companies weighing connection speed, recurring costs, security features and customer support. For small businesses moving more of their operations online, those factors will help determine whether a package meets their day-to-day needs and can accommodate future growth.
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