Years ago I was flipping through the ads of a ‘Black Friday’ sale from a large US retailer, while visiting a relative in North Carolina. Amid the pens and pencils was a child’s school bag with a large neon printed unicorn surrounded by lollipops and or hearts.
It was bullet proof.
I can’t recall what caliber of bullet it promised to stop. But the same paper had a semi-automatic Bushmaster rifle for sale at only $549.99 [€490], which normally retails at almost $1,000. I snapped a photo of it.

A few years earlier, a Bushmaster had been used to gun down 20 small children at Sandy Hook Elementary. Most of them were only six-years old.
A Benenlli 12-gauge tactical shotgun was also on sale. Last week, five-year-old Rhoam Summer and two others, aged 8 and 11 were shot dead at a school in Oregon by a 16-year old with a shotgun.
I mention this as someone who grew up in the United States and went to school there but can’t identify with a normalisation of violence splashed out as one-off specials and deals ahead of Christmas, a holiday that is cynically meant to celebrate peace and kindness.
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