KUALA LUMPUR: Affin Group has appointed Doreen Choo Choy Wan as group chief executive officer of Affin Pheim Asset Management Group effective Oct 23.
Choo brings nearly three decades of experience in Malaysia's asset management industry, spanning investment management, portfolio strategy and business growth.
She will lead efforts to grow assets under management (AUM), expand market share and strengthen the group's institutional and retail businesses.
Her priorities also include widening distribution capabilities, securing strategic mandates and developing investment solutions.
Affin Pheim comprises Affin Pheim Islamic Asset Management Sdn Bhd and Affin Pheim Unit Trusts Bhd.
Affin Group president and group chief executive officer Datuk Wan Razly Abdullah said Choo's experience would support the asset manager's growth ambitions and strengthen its position in the asset and wealth management industry.
The group also aims to build a more profitable asset management business by leveraging its customer base and distribution network, in line with its Affin Axelerate 2028 Plan.
Choo holds a Bachelor of Arts in rconomics from Universiti Malaya and is a chartered financial analyst charterholder.
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