The RAM shortage killed three technologies PC builders were counting on

Although the memory shortage has affected everyone (from people who only need a work PC to casual gamers and enthusiasts), PC gamers have been hit hardest. Compared to console gamers and laptop consumers, we were the first to feel price increases, thanks to the relatively low-volume contracts memory kit manufacturers (like G.SKILL, Corsair, and the late Crucial) have with DRAM manufacturers.Additionally, we've had the largest share of price increases passed along to us, as the low margins memory kit makers work with don't allow them to absorb any of the cost increases. However, even as acutely as PC gamers have felt the adverse effects of the memory crisis, there's a whole other dimension to the shortage that hasn't been addressed.