DRESSING TALENTS: After joining forces in July, when Gas was the main clothing partner for the world finale of the 41st Elite Model Look contest in Rome, the model management company has debuted a capsule collection with the denimwear specialist.
The lineup includes crewneck sweatshirts, hoodies, five-pocket jeans with a fluorescent fuchsia marbled acid-wash effect for women and a black hand-brushed paint effect along the seams for men, T-shirts featuring the Elite logo, tank tops with “Gas Elite Dream” script embroidery, gym sets and cropped hoodies.
“The Gas x Elite capsule represents the natural evolution of a journey started last July with the Elite Model Look World final, translating the energy, attitude and contemporary international spirit into product,” said Romolo D’Orazio, chief executive officer of Gas. “A project that strengthens Gas’ commitment to engaging with new generations through an essential and comfortable offering that combines relaxed silhouettes, vibrant colors and a distinctive stylistic identity.”
Flavio Facincani, Elite World Group director of licensing and partnerships, said, “The capsule tells the story of the meeting between two identities and a shared vision: connecting with new generations through an authentic and contemporary language, placing talents and their future in fashion at the center.”
The collection is available at Gas’ e-commerce site and it retails between $46 and $171.
It’s not the first time that Elite collaborates with a fashion brand. Last year, it launched a capsule collection with Italian sportswear and activewear brand Freddy.
Gas was purchased in 2022 for 17.5 million euros by a pool of investors including Milano 1984, Alpha Square, DEA Capital Duke and Bordin Holding. The brand currently counts around 650 multibrand retail stores across Europe, Africa and Asia. To mark its 40th anniversary, the brand returned to the Pitti Uomo fair in June 2024.