Golf apparel brand Amazing Cree opened its first flagship store in Seoul's Cheongdam district on the 23rd. The company said the space was designed as a hub for brand experience, bringing together VIP customer service, brand content and points of contact with domestic and overseas customers in the most complete expression of the brand's identity.
"As the brand has grown, so has the need for a space that can fully convey Amazing Cree's world — spanning function and design, technology and philosophy — in one place," a company official said. "The Cheongdam flagship is opening for that purpose. Beyond a store that displays products, it will serve as a 'brand house' where customers can see, wear and experience firsthand the standard of high-end golf the brand aims for."
The Cheongdam flagship will serve as the first stage for Amazing Cree's various content offerings. Collaborations with artists and other brands, as well as seasonal capsule collections, will debut at the Cheongdam flagship store. Campaign videos and other media content will also be screened on a first-floor LED media wall.
Visitors can also take part in programs featuring athletes sponsored by Amazing Cree. The company plans to offer autograph sessions, lesson programs and other opportunities to meet the players up close.
The store will also function as the "Amazing Cree Archive," housing the brand's story. The media wall will introduce Amazing Cree's history and signature technologies, allowing customers to experience the time and philosophy the brand has built up beyond its products.