Erfan Group (Rice Unit) held its Annual Distributor Conference 2026 at the International Convention City Bashundhara (ICCB) in Dhaka on Saturday.
Around 700 distributors from the company’s wholesale and retail divisions, along with other guests, attended the event from across Bangladesh.
The event was attended by Erfan Group Managing Director and CEO Md Mahbub Alam, Finance Adviser Md Monir Uddin, General Manager Md Saiful Islam, Assistant General Manager (Wholesale) Md Ziaur Rahman, Deputy General Manager (Retail) Md Mahmudur Rahman Bulbul, and officials from different levels of the organisation.
Popular Bangladeshi actress Tasnia Farin, brand ambassador for Erfan Chinigura Rice, was also present. Based on sales performance, a total of 145 distributors were recognised across the Star of the Year, Titanium, Platinum, Diamond, Gold and Silver categories, selected from around 700 distributors nationwide. Prizes included gold necklaces, motorcycles, trips to notable destinations at home and abroad, and various other awards.
Dilshad Nahar Kona performed at the event, while a group of young dancers added to the celebratory atmosphere with dance performances.
The Annual Distributor Conference 2026 concluded with a photo session featuring Erfan Group Managing Director and CEO Md Mahbub Alam, senior company officials and the award-winning distributors.