Ten media professionals from the National Agency for Science and Engineering Infrastructure (NASENI) have completed a three-day practical training programme on the application of artificial intelligence in media production and institutional communication.
The programme, facilitated by filmmaker and creative entrepreneur Nathaniel Joshua Ogwuche, popularly known as Nate Genius, was designed to strengthen the participants’ digital skills and introduce them to AI-supported production processes.
Delivered through Nate Genius Films & Media Limited, the training covered photography, filmmaking, video editing, graphic design, motion graphics, content development and digital storytelling.
Participants were also trained to incorporate different AI applications into production workflows, from research and conceptualisation to editing and content distribution.
The first day of the programme focused on generative AI, prompt development, research, creative ideation, scriptwriting and pre-production planning.
Participants learnt how to write more effective prompts, develop visual concepts, create storyboards and translate ideas into structured production plans.
The second day addressed the use of AI in photography, videography, animation, video editing and post-production. The sessions covered image generation, visual consistency and AI-assisted approaches to producing digital content.
Training on the final day focused on graphic design, motion graphics, content repurposing and the integration of different AI tools into a single production process.
Participants completed practical assignments involving creative planning, image generation, video production and the development of AI-assisted media materials.
The curriculum also examined concerns associated with the deployment of AI in public communication, including accuracy, consent, copyright, data protection and the disclosure of AI-generated content.
The organisers said the training was structured to complement the participants’ existing professional expertise rather than position AI as a replacement for human creativity.
It also demonstrated how photography, design, video, sound and content-development teams could collaborate more efficiently using AI-supported processes.
The programme comes as public and private institutions increasingly explore generative AI tools to reduce production time, automate repetitive tasks and improve communication.
However, the growing adoption of the technology has also raised questions about misinformation, ownership of AI-generated materials and the handling of sensitive institutional data.
Ogwuche said African professionals would need both creative and technological skills to compete as AI continued to influence media and communication globally.
He maintained that professionals on the continent must move beyond consuming emerging technologies to understanding how they can be applied to local production and communication needs.
The training marked an expansion of Ogwuche’s work from filmmaking and commercial production into AI education and creative-sector capacity development.
Ogwuche, the founder and chief executive officer of Nate Genius Films & Media Limited, has worked in visual storytelling and commercial production for more than a decade.
He has produced content for organisations and brands including Pepsi, Dangote, Guinness, BUA Group and Hollandia.
The filmmaker, who is also a Sony Alpha ambassador, founded the Genius Creators Summit to connect African creatives and entrepreneurs with emerging technologies, industry knowledge and professional opportunities.
NASENI is a Federal Government agency responsible for developing Nigeria’s science, engineering and technology capabilities. Its mandate includes research, infrastructure development, technology transfer and the promotion of local industrial production.
