Travel through the transatlantic corridor is in a transition phase. U.S. travelers still want to go to Europe, but they are spending more carefully. Canadian and American preferences are moving further apart. Travelers are searching for shoulder-season trips and easier ways to move around once they arrive. Airlines are adding routes outside the biggest gateway cities, but many of those places still lack easy connections into regional rail and ground networks.
These shifts make the next source of growth harder to identify. Travel companies are competing for a large and resilient customer base that’s becoming more selective and fragmented.
The Skif
Photo Caption: Skift Transatlantic Summit 2026 - Dublin, Ireland Date: 15-10-2026 Photographer: EVENTIMAGE/Bryan Brophy EVENTIMAGE PHOTOGRAPHY Studio: +353 1 493 9947 Mob: +353 87 246 9221 (Bryan) Copyright: 1IMAGE Photography/Bryan Brophy© All Rights Reserved