Coca-Cola Teams Up With Haebangchon Merchants on Branding Project

Merchants taking part in the "Coca-Cola x Haebangchon" project gather in Haebangchon, Yongsan District, Seoul, on the 18th to introduce signature dishes from their shops that pair well with Coca-Cola. Following a similar effort at Sinheung Market last year, the project is a local collaboration between Coca-Cola and the Haebangchon alley shopping district merchants' association. Eighteen shops in the neighborhood have confirmed their participation, and 15 of them have completed space branding. From left: Cha Kyu-heon of Taco Stand, Nassiri Wahid of Casablanca, Oh Jun-seok of Pizza O, who heads the Haebangchon alley shopping district merchants' association, Lee Jin-gu of Miam Miam, and Jung Da-jung of Vegetus. Photo courtesy of Coca-Cola