Is The GeForce RTX 5090 Really Discontinued? NVIDIA Speaks Out

The reports of the GeForce RTX 5090's death have been greatly exaggerated, to borrow and butcher Mark Twain's infamous quote. Following rumors that the GeForce RTX 5090 may be put out to pasture in order to focus supply on enterprise-grade hardware, a high-level NVIDIA executive put the matter to rest, confirming that there are no plans to stop shipping the flagship gaming GPU.

Speaking at the RTX Spark launch event in Taipei, Senior Vice President of NVIDIA's GeForce Business Unit, Jeff Fisher, directly addressed reports claiming the GeForce RTX 5090 had been quietly discontinued. Clarifying the card's status, Fisher confirmed that the 5090 has not reached an end-of-life (EOL) designation and that manufacturing and shipments to partners are ongoing.

That said, he did acknowledge that supply is constrained.

"Supply chain (and production capacity) is indeed somewhat constrained, but NVIDIA is going all out to get products to market. Although there are other variants of the RTX 5090 GPU, it has certainly not been discontinued, and NVIDIA will continue shipping them—which is very important," Fisher said, according to 4Gamers and translated by Uniko's Hardware.

The rumor wasn't entirely unprovoked. Over the past week, the hardware community pointed to multiple reports from supply chain leakers and industry trackers claiming that NVIDIA was halting new GB202 silicon allocations for the consumer market. It also did not help matters that NVIDIA's marketplace in the U.S. no longer lists the GeForce RTX 5090.

With memory chip shortages tightening component availability, the emerging assumption was that NVIDIA chose to prioritize more lucrative enterprise and professional-grade RTX Pro AI accelerators for its GB202 silicon. One need only look at NVIDIA's financial records to see why that strategy makes sense—the company's latest earnings highlight quarterly revenue of over $22.56 billion from NVIDIA's data center division, compared to $3.48 billion for its Edge Computing business, which includes gaming revenue.

So while NVIDIA's clarified that the card is not being discontinued, supply constraints and AI factory buildouts mean that finding a card at its baseline $1,999 MSRP will remain nearly impossible for the foreseeable future. Best Buy does still list the Founders Edition variant for $1,999.99, though it's rarely in stock. If sorting the RTX 5090 listings by in-stock models, there is just one listing—a Zotac Gaming Solid OC model priced at $9,084.99. Hence why a lucky husband was moved to tears when his new bride gifted him a 5090 on their wedding day. Check it out: