CHINESE actor Zhang Linghe will feature in Taobao’s campaign for its annual 11.11 shopping sale, with a promotional event planned in Kuala Lumpur on Oct 24.
The Chinese e-commerce platform launched the campaign on Oct 14, featuring a new brand film starring Zhang and a series of in-app activities targeting shoppers in Malaysia, Singapore, Thailand, Hong Kong and Taiwan.
From Oct 14 to Nov 13, users in the five markets can join a daily treasure hunt on the Taobao app by completing tasks such as browsing products, placing orders and inviting friends.
Participants can exchange points for shopping vouchers, digital gifts and Zhang-themed merchandise. They can also unlock eight behind-the-scenes videos featuring the actor, while top-ranking users stand a chance to win autographed items.
Zhang is also expected to appear in an exclusive livestream during the 11.11 sale. Taobao has yet to announce the broadcast date.
The campaign will be supported by outdoor advertising in Kuala Lumpur and other major Asian cities, with promotional events scheduled in Hong Kong on Oct 15, followed by Bangkok and Kuala Lumpur on Oct 24.
Details of the Kuala Lumpur event, including its venue and opening hours, have yet to be announced. - October 20,2026