Justin Prince is an American entrepreneur and bestselling author best known as the founder of MAKE Wellness, a Utah-based bioactive peptide company. He built his career in direct sales, rising to become one of the top earners at Modere. After a highly publicised split from Modere in 2023, he launched MAKE Wellness, which surpassed $100 million in revenue in its first year.
Source: Instagram
TABLE OF CONTENTS
Key takeaways
- Justin Prince co-founded MAKE Wellness, a bioactive peptide company based in St. George, Utah
- MAKE Wellness surpassed $100 million in sales within its first year of trading
- He is the author of Be The One, published by Simon & Schuster
- He was terminated by Modere on 12 October 2023, triggering mutual lawsuits
- Justin Prince (MAKE Wellness) is not the son of Pastor Joseph Prince of Singapore
Justin Prince’s profile summary
Full Name | Justin Prince |
Nationality | American |
Profession | Entrepreneur, Author, Direct Sales Leader |
Known For | Founder of MAKE Wellness; Author of Be The One |
Based In | St. George, Utah, USA |
Education | No college degree |
Book | Be The One (Simon & Schuster) |
Net Worth | Not publicly confirmed |
Early life: from a single-parent home to the business world
Justin Prince's upbringing was far from stable. He was raised by a single mother and moved house 13 times in seven years. He did not attend college.
His first jobs reflected those difficult beginnings. He worked construction, flipped pizzas, and sold animated Bible videos from a mall kiosk. His first business venture failed entirely.
I built my first business and it failed. But every failure was an education.
Justin Prince noted on Be The One (paraphrased from publisher materials).
Rather than giving up, Prince treated failure as a foundation. That conviction later shaped his book and his public speaking career.
Source: Original
Career: building businesses before MAKE Wellness
Rise in direct sales
Prince has claimed to have built five multimillion-dollar businesses with over $2 billion in combined revenue, per publisher and company promotional materials. Those figures are self-reported and have not been independently audited.
He has spoken on stage alongside figures including John C. Maxwell, Jamie Kern Lima, and Ed Mylett.
Justin Prince at Modere
Before MAKE Wellness, Justin Prince was one of Modere's most prominent distributors and top earners. He built a large following within Modere's network and became closely associated with its wellness brand.
The split: termination and lawsuits
On 12 October 2023, Modere terminated Justin Prince's contracts, effective immediately. The split was acrimonious on both sides.
Prince filed a complaint in Utah's Fourth District Court against Modere and its parent company Z Capital, alleging wrongful termination and unpaid commissions. Modere filed a counter-complaint, alleging Prince had deliberately sabotaged the business and solicited its sales force while still under contract.
The outcome of that litigation has not been publicly confirmed.
The company and its peptides
Justin Prince founded MAKE Wellness in late 2024 in St. George, Utah. The company describes itself as the largest bioactive peptide company offering personalised health and wellness through peptide-based nutritional products.
Bioactive peptides are short chains of amino acids that the body absorbs more readily than whole proteins. MAKE Wellness markets its products as more effective than traditional supplements.
Justin Prince, Founder of MAKE Wellness stated on MAKE Wellness press release:
It's about a leadership team willing to make tough decisions.
In its first year, the company reported:
- Over $100 million in total sales
- More than 150,000 customers served
- More than 1 million products sold
Leadership and scientific team
Justin Prince is listed as Founder of MAKE Wellness. Justin Serra serves as Chief Executive Officer. The executive team also includes Truman Hunt (Executive Chairman), Robert Finigan (CMO), Dr Mark R. Bartlett (Chief Scientific Officer, with over 30 years in nutritional science), and Tyler Whitehead (COO).
Dr Bartlett leads all peptide research and has previously worked with Nu Skin and Young Living Essential Oils.
Justin Prince's book: Be The One
Be The One: The Universal Roadmap to Create, Design, and Live an Unforgettable Life is Prince's flagship book, published by Simon & Schuster. It draws directly on his early failures and his path to building multiple businesses.
The book has been described as a bestseller and is available through major retailers.
Is Justin Prince the son of Joseph Prince?
No. The two share a name but have no connection.
Pastor Joseph Prince is the senior pastor of New Creation Church in Singapore, one of Asia's largest congregations. His son, Justin David Prince, was born in Singapore around 2012 and is a child with no business career.
Justin Prince grew up in the United States and built his career in direct sales. The two share no family link, professional background, or connection of any kind.
Latest news
As of October 2025, MAKE Wellness is approaching its one-year anniversary. The company announced an expanded leadership team, adding Dr Mark Bartlett as Chief Scientific Officer and Tyler Whitehead as COO. A new peptide-based product is planned for November 2025.
Justin Prince's net worth
Justin Prince's net worth is not publicly confirmed. Unverified estimates from celebrity net worth sites suggest figures around $50 million, attributed to his business ventures. No independent financial source or company disclosure supports those figures.
The American entrepreneur's career spans multiple direct sales businesses, and MAKE Wellness's reported $100 million in first-year revenue suggests significant earning potential. A reliable figure is not available.
FAQ
- How old is Justin Prince? Justin Prince's exact age has not been publicly confirmed. Based on his career timeline, starting in direct sales after working construction jobs and building multiple businesses over many years, he is likely in his late 30s or 40s. No verified birth date has been disclosed.
- Who is the CEO of MAKE Wellness? As of April 2025, Justin Serra is the CEO of MAKE Wellness. Justin Prince is the company's founder. The two roles are separate.
- Is Justin Prince the son of Joseph Prince? No. Justin Prince, the MAKE Wellness founder, is based in the United States. Pastor Joseph Prince is a Singapore pastor at New Creation Church. His son, Justin David Prince, is a child born in Singapore around 2012. The two Justin Princes are entirely unrelated.
- What are Justin Prince's peptides? MAKE Wellness sells bioactive precision peptides, peptide-based nutritional products the company says support health, vitality, and long-term well-being. Chief Scientific Officer Dr Mark R. Bartlett oversees the peptide science programme.
- What happened between Justin Prince and Modere? Modere terminated Justin Prince on 12 October 2023. Both parties then sued each other. Prince alleged wrongful termination and unpaid commissions. Modere alleged he had sabotaged their business. The litigation outcome has not been publicly confirmed.
- What is Justin Prince's religion? Justin Prince's faith or religious affiliation has not been publicly confirmed.
- What is the meaning of Be The One? Be The One is Justin Prince's bestselling personal development book, published by Simon & Schuster. It offers a practical roadmap for building a purposeful life, drawn from his own experience of early failure and business success.
Justin Prince has continuously transformed adversity into opportunity. From a turbulent upbringing to top-tier direct sales, his path reflects resilience and ambition. The launch of MAKE Wellness marks a bold new chapter. Paired with his bestselling book, Prince’s journey shows how past setbacks can fuel major business success.
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