Photo Credit: A screenshot of a TikTok account posting hotel challenge videos. TikTok
It was early October when the Ambiente Sedona received a call asking about a challenge spotted on social media: make it one month without leaving the luxury resort’s grounds and walk away with thousands of dollars or even millions. It sounds like easy money — if such a promotion existed.
The front desk worker explained that the promotion wasn’t real. But then came another call, asking about the same challenge. And an email from a luxury travel agent in South Korea who said “several” U.S. clients were interested in enrolling.
Over one weekend, “we had four different people call our front desk asking about this particular challenge,” property owner Jennifer May said.
May, who previously spoke to Skift about AI-generated videos that shared inaccurate depictions of her property, reached out after discovering another round of misleading videos racking up views on social media. This time, the property was targeted by accounts