Anyang Jeongkwanjang Red Boosters, a professional basketball club, will meet home fans with a brand event combining basketball and health-care content.
The team said on the 13th that it will hold a brand day for GLPro, a blood sugar health brand, at its home game beginning at 7 p.m. that day at Anyang Jeongkwanjang Arena in Gyeonggi Province. Products will be given to spectators at the venue, and a range of events will run from before the game through halftime for fans to join.
Outside the arena, hands-on events including a "Blood Sugar Zero Challenge" will be held. During the game, the team will run a "GLPro Balance Quiz" and a "GLPro Double Cut Cheering Time" by seating section. At halftime, participants selected through an earlier social media recruitment will take on the "GLPro Core Challenge" using balance boards.
Lee Kun-tan, chief executive of Wellous Group, GLPro's local partner in Malaysia, will attend the event and throw the ceremonial first ball. Lee, a former member of Malaysia's national basketball team, will be joined by 33 other Malaysian participants, including Wellous Group executives and local influencers, who will take part in the brand experience programs at the arena.
The Red Boosters said they plan to expand home-game content that links live sports viewing with brand experiences and to continue working with a range of partner companies.