AI is everywhere in logistics right now, but what does it actually mean for freight forwarding?
In this episode of The Loadstar Podcast, host Charlotte Goldstone speaks to Erik Muttersbach, founder of Zauber and former Forto technology executive, about where AI and agentic AI really stand today, what is already happening in forwarding, and what could change over the next three to five years.
Erik shares what he is learning from real-world deployments with customers, tackles some of the biggest misconceptions around AI, and explains why adoption and change management may be just as important as the technology itself.
They also discuss the buy-versus-build question, the patterns Erik has seen across a decade of technology adoption in forwarding, and how companies can separate genuine AI capability from the hype. Looking ahead, what will AI actually change across the forwarding value chain – and which parts of the industry will prove hardest to transform?
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