The gourmand trend shows no signs of slowing, as fragrance shoppers continue to gravitate toward sweet scents this pumpkin spice season.
On Amazon, gourmands comprise about 15.5 percent of total fragrance revenue, per data by Market Defense. “Gourmand fragrance on Amazon is a gifting story,” explained Vanessa Kuykendall, chief engagement officer at Market Defense. “Shoppers start reaching for warm, cozy scents in the fall, but the real lift comes in November and December, when sales rank for the leading gourmand scents improves two to seven times over September.”
The top pick on Amazon last month was Bellavita’s Honey Oud Eau de Parfum, which saw a 235 percent increase in sales compared to the previous year. At the same time, Armani’s Stronger With You Intensely is rising through the ranks, with sales growing at 76 percent.
Mists, however, “do most of the work” when it comes to category sales, accounting for roughly 40 percent of gourmand revenue on Amazon, according to Kuykendall. Sol de Janeiro’s hair and body mists, specifically, account for about a quarter of gourmand sales on the digital retailer, with four of its Cheirosa scents — including the newer Cheirosa 39 — ranking in the top 10.
Here, the top 10 gourmand scents on Amazon last month by estimated revenue.
1. Bellavita Luxury Honey Oud Eau de Parfum: Est. $1.25M
2. Sol de Janeiro Cheirosa 62 Bum Bum Hair and Body Perfume Mist: Est. $810K
3. Sol de Janeiro Cheirosa 39 Hair and Body Perfume Mist: Est. $800K
4. Sol de Janeiro Cheirosa 76 Hair and Body Perfume Mist: Est. $650K
5. Armani Beauty Stronger With You Intensely Eau de Parfum: Est. $550K
6. Azzaro The Most Wanted Eau de Parfum Intense: Est. $470K
7. Phlur Vanilla Skin Hair and Body Fragrance Mist: Est. $420K
8. DedCool Xtra Milk Eau de Parfum: Est. $420K
9. Sol de Janeiro Cheirosa 40 Hair and Body Perfume Mist: Est. $390K
10. Afnan 9 PM Night Out Extrait de Parfum: Est. $390K
