PharmaResearch (214450.KS) is expanding the offline retail footprint of its cosmetics business in the United States.
The company said on the 23rd that its dermocosmetics brand Rejuran Cosmetic will take part in Costco's new Beauty Table program in the U.S. The program is a dedicated beauty display format designed to help Costco members discover new beauty brands and products. In that space, Rejuran Cosmetic introduces the brand and the features of its main products, giving local shoppers a chance to examine and buy the items as part of their regular shopping route.
To mark the launch, PharmaResearch is offering a Costco-exclusive package that pairs a 50-milliliter bottle of Rejuran Turnover Ampoule with an extra 10 milliliters of the same product as a bonus. The ampoule is a daily skincare product containing c-PDRN, a cosmetics-specific ingredient derived from salmon DNA, which helps moisturize the skin and improve skin texture.
Rejuran Cosmetic currently runs Beauty Table displays at 25 Costco stores in the U.S. and plans to expand to more than 150 stores to broaden its contact with local consumers. The company said it will strengthen brand recognition and its distribution base in the U.S. through product lineups and marketing tailored to market demand.
"It is meaningful to introduce Rejuran Cosmetic's c-PDRN skincare to more American consumers through Costco's first Beauty Table," an official at Rejuran Cosmetic said. "We will continue to broaden the brand experience in the U.S. market by expanding products and distribution channels that match local consumer needs."
Rejuran Cosmetic is a premium dermocosmetics brand built on DOT® c-PDRN, which uses PharmaResearch's patented technology. It offers a range of skincare products that extend Rejuran's expertise into home care. Its flagship items include Rejuran Dual Effect Ampoule and Rejuran Turnover Ampoule.