The Pakistan Cricket Board (PCB) has announced that Gaddafi Stadium in Lahore will turn pink on October 25 when Pakistan face England in the fourth ODI of the tri-series, which also features Sri Lanka.
The match will mark Breast Cancer Awareness Day as part of the PCB’s Pinktober campaign, aimed at promoting early detection, regular screening, and timely treatment.
Pakistan’s players will wear specially designed pink kits to show support for breast cancer patients and survivors. England’s players, match officials, and commentators will also be invited to wear pink ribbons.
The match will feature pink-branded stumps, while awareness messages and campaign visuals will appear on the stadium’s big screen and LED advertising boards. Commentators will also highlight the importance of breast cancer awareness during the live broadcast.
Special Pink Ribbon activities will begin at Gaddafi Stadium two hours before the match. The PCB will also release awareness videos featuring Pakistan players and promote the campaign through its social media platforms.
Fans will be able to purchase limited-edition pink-themed merchandise, including travel polo shirts and fan shirts, from the PCB’s official retail store and online platforms.
PCB Chief Operating Officer Sumair Ahmad Syed said the initiative would use cricket’s popularity to raise awareness about breast cancer and encourage early medical attention.
He added that the campaign reflected the PCB’s commitment to social responsibility and thanked players, officials, broadcasters, and other supporters for their participation.
PCB Director of Commercial Ali Adnan Zaidi said the board wanted fans to actively participate by spreading awareness about early detection and screening among their families and communities.
As part of the campaign, the PCB has partnered with Pink Ribbon Breast Cancer Trust Hospital in Lahore to offer free breast cancer screening to fans on October 24 and 26 at the hospital.
Pink Ribbon Pakistan Founder and Honorary Chief Executive Officer Omer Aftab welcomed the partnership, saying cricket could help bring breast cancer awareness to millions of people across the country.
He said the campaign would also mobilize support for Pakistan’s first dedicated Breast Cancer Trust Hospital and help improve access to treatment for women who cannot afford medical care.
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