Meta announced on October 13 that it is rolling out Your Algorithm on Facebook. This AI-powered tool lets Facebook users customise recommendations in Feed and Reels using natural language prompts. The tool allows users to specify the topics they want to see more or less of, while also providing feedback on individual posts.
Meta says its ranking systems incorporate users’ prompts and post-level feedback during the same session to adjust recommendations. The announcement follows similar rollouts on Instagram and Threads earlier this year, where Meta introduced tools to give users more control over their recommended content.
How Your Algorithm works: Users can access Your Algorithm through the three-dot menu on Facebook posts, where they can add and manage topics they want to see in Feed and Reels.
Additionally, users can select ‘Interested’ or ‘Not interested’ on individual posts. Facebook may then ask follow-up questions to understand their preferences in greater detail. The system combines these natural language inputs with existing signals, such as likes, comments, and viewing activity, to rank content.
Feature not available in India: MediaNama checked an India-based account and found that neither Your Algorithm nor similar features are currently available on Facebook, Instagram or Threads in India. However, when MediaNama tested the Dear Algo feature on Threads in February using a UK-based account, it initially appeared to work as intended.
We published a post saying, “dear algo give me more luxury content”, after which the feed showed more UK-based English posts about luxury products. However, the feed subsequently began displaying several posts in Tagalog, a language spoken in the Philippines, despite the original prompt seeking luxury-related content.
LLMs in Meta’s recommender systems: Meta has been experimenting with LLMs in its recommendation systems since the start of the year. During its Q4 FY25 earnings call, CEO Mark Zuckerberg said the company planned to integrate LLMs into recommendations across Facebook, Instagram, Threads and advertising.
In its Q1 FY26 earnings call in April, CFO Susan Li said Meta had doubled the length of Instagram interaction sequences used for training and introduced more detailed descriptions of user activity. Meta said these changes helped increase the time users spent watching Instagram Reels by 10%.
By July, the company said it was processing every public Instagram Feed and Reels post through an LLM to analyse topics and tone, informing ranking, recommendations and content moderation. It also began using Muse models for video classification and summarisation.
Questions for Meta: MediaNama has sent the following questions to the company. This article will be updated when we receive a response:
- Meta announced the rollout of Your algorithm on Facebook on October 13, 2026. Which countries and regions currently have access to the feature, and what is the timeline for its rollout in India across Facebook, Instagram, and Threads?
- How does Meta store and process the natural-language prompts users submit through Your Algorithm and the ‘Interested’ and ‘Not interested’ feedback options? For how long does Meta retain this data, and can users view or delete their prompt history?
- Does Meta use these prompts and feedback to build or update individual user profiles for targeted advertising, ad personalisation, or other commercial purposes? If so, how are these inputs used, and can users opt out?
- Does Meta use users’ prompts and feedback to train or fine-tune its large language models or other AI systems?
- Are users’ natural-language prompts processed by Meta’s AI systems subject to any additional privacy or data protection safeguards?
Also read:
- Meta tells Bombay HC it disabled Blink Digital’s ad accounts over alleged scam and sexual services ads
- Delhi Police spotted with Meta AI glasses during Oct 10 protest, compounding privacy concerns
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