Kendall Jenner is expanding her partnership with Revolve Group, taking on the title of global creative director of Fwrd while also becoming a Revolve Los Angeles ambassador.
The announcement, made Tuesday, builds on Jenner’s relationship with the company. She was first named creative director of luxury retailer Fwrd in 2021.
In her new role, Jenner will continue overseeing Fwrd’s digital creative direction, including designer selections, monthly trend edits and major marketing campaigns. She will also become a face of Revolve Los Angeles, appearing in campaigns, attending brand events and collaborating on exclusive projects.
“I’m incredibly excited to continue this partnership with Fwrd and expand my relationship with Revolve Los Angeles,” said Jenner in a statement. “Over the past five years we’ve built something that feels authentic to who I am and how I approach fashion. I love discovering new designers, curating pieces I genuinely wear and helping shape the creative vision behind Fwrd. I’m looking forward to bringing that same energy to Revolve Los Angeles and continuing to create inspiring fashion moments together.”
The announcement comes as Revolve Group looks to grow its international business. Fwrd reported a 14 percent increase in net sales year-over-year for the year-to-date period ended June 30. The company also reported double-digit net sales growth outside the U.S.
Raissa Gerona, president of brand and partnerships at Revolve Group, described the relationship as a natural next step for both brands.
“Kendall has been an important part of the Revolve family for many years, and her influence on Fwrd has helped shape the brand into one of the industry’s leading luxury fashion destinations,” said Raissa Gerona, president of brand and partnerships at Revolve Group, in a statement. “As we continue to evolve both Fwrd and Revolve Los Angeles, expanding our partnership with Kendall felt like a natural next step. She has an unmatched ability to connect with consumers through fashion, and we’re excited to continue building on everything we’ve created together.”