Why The Gucci Paparazzo Bag Is An Off-Duty Favourite

Some of the most successful It-bags of late have been generous in their proportions, reflecting a wider consumer desire for practicality. To quote Succession, “ludicrously capacious” bags have been spotted on the arms of jet-setting celebrities, including Gucci’s Paparazzo, a bag defined for its roominess and slouchy silhouette.

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True to its name, the Paparazzo is a personality bag, introduced by Demna last year as one of his first accessory propositions upon his arrival as creative director. The antithesis of “quiet luxury”, Demna leaned into heritage details when designing the Paparazzo: the instantly-recognisable Web stripe, inspired by saddle ribbons, is emblazoned across the main body like a Gucci flag. It also bears the label’s signature horsebit hardware on the magnetic flap closure – a detail that first appeared in Gucci collections in the 1940s and is a nod to its equestrian roots.

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Rather than duo handles, the Paparazzo is carried with a singular top handle that’s deceptively strong, reinforced to manage the potential weight of the many, many things that can fit inside. Splayed open, a Gucci Paparazzo bag measures 37cm by 29cm by 17cm, meaning it’s capable of housing a laptop, a book and various personals all at once. The ample depth is especially unique, and sets the Paparazzo apart from other contemporary totes on the market.

It’s yet to go wild in the celebrity sphere, and so far has been carried by a select few ambassadors. However Gucci’s arsenal of other hero bags like the Jackie, Bamboo 1947 and Blondie – and the newer Borsetto – indicates the Gucci Paparazzo bag is destined for success. The name, for one, captures Demna’s attention-grabbing tendencies. It makes for the perfect travel companion, and could easily be adopted as an off-duty favourite among models and actors alike.

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