K/DA and LoL Worlds go beyond the screen with Korea collaborations

Riot Games rolls out pop-up stores, fashion collections and limited-edition goods across Korea

Riot Games is rolling out a series of collaborations in Korea, including offline pop-up stores and limited-edition merchandise, to mark the opening of the 2026 League of Legends World Championship and the return of its virtual girl group K/DA.

The 2026 LoL World Championship, Riot Games' flagship annual tournament and one of the biggest events in esports, kicked off on Oct. 15. Meanwhile, K/DA, a virtual girl group made up of characters from the popular online game LoL and voiced by K-pop artists and international pop stars, made its comeback Monday after a six-year hiatus.

To mark both occasions, Riot Games said it is partnering with various brands, including Lotte Department Store, Uniqlo, 7-Eleven, Olive Young, IAB Studio and Photoism, to introduce a range of collaborative products and offline events spanning food, fashion and lifestyle.

In the food and lifestyle segment, Riot Games is teaming up with 7-Eleven to release seven collaborative products ahead of Pepero Day, celebrated every year in Korea on Nov. 11. The lineup includes two Pepero gift sets featuring K/DA designs and five merchandise bundles, all of which will be rolled out in phases beginning later this month.

On the fashion front, Riot Games is collaborating with Uniqlo and IAB Studio on K/DA-themed merchandise.

Starting Friday, Uniqlo will offer its "UTme!" customization service featuring K/DA designs at its Lotte World Mall and Myeong-dong stores. Customers will be able to select and arrange K/DA-themed digital stamps using in-store iPads, then have their personalized designs printed on T-shirts, tote bags and other items.

IAB Studio, a Korean fashion and design brand, will release a K/DA capsule collection inspired by the group's latest single, "Firestarter." Unlike larger seasonal collections, capsule collections typically consist of a smaller selection of limited-edition products developed around a specific theme or collaboration.

The collection will be available offline at the Music & Worlds pop-up store at Olive Young N Seongsu, and online on Worksout, a Korean multi-brand retailer specializing in streetwear and lifestyle products.

Riot Games will also expand its merchandise lineup through its online and offline Riot Stores. New offerings will include collaborative products with global merchandise brands Youtooz, known for its collectible figures and plush toys, and Tokidoki, as well as Riot Games' own K/DA-themed apparel and other merchandise.

Beyond merchandise, Riot Games is partnering with Lotte Department Store and Olive Young to operate a series of pop-up stores under the name Riot Games Music & Worlds 26. The pop-ups will be themed around virtual artists based on LoL champions and the 2026 World Championship.

The first pop-up will take place at Lotte World Mall in Jamsil, Seoul, from Friday through Nov. 1, followed by a second at Trendpot by Olive Young N Seongsu from Oct. 29 to Nov. 8.