KUALA LUMPUR: Menara Asia Sdn Bhd has launched Menarabena, a digital business-to-business platform aimed at improving procurement, access to construction materials and supply chain visibility.
The platform integrates procurement, product marketing, delivery coordination and order tracking, connecting contractors, manufacturers and suppliers with broader sourcing options and local and international markets.
Menara Asia executive chairman Datuk Seri Saiful Nizam Mohd Yusoff said the platform was developed to help industry players make better procurement decisions.
"The platform is open to the entire construction industry, from G1 to G7 contractors, manufacturers, suppliers and developers.
"It is designed to create additional business opportunities and strengthen the existing supply chain, not replace local suppliers," he said at the launch here today.
Menarabena was launched in collaboration with the Construction Industry Development Board under a memorandum of agreement.
Menara Asia is 51 per cent owned by Menara Rezeki, with the remaining 49 per cent held by Sarawak-based Mexajati Sdn Bhd. Mexajati, together with Persatuan Kontraktor Melayu Malaysia Sarawak, plans to expand the platform into Sabah and Sarawak.
Saiful said the platform would also address order-tracking challenges faced by contractors.
"We also want Menarabena to resolve traceability issues faced by contractors after they have placed their orders for materials.
"Contractors should know the location of their orders from the time the order was placed until it is delivered. Traceability is not just a digital function but it's a core system in the platform," he said.
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