We took a look at Google Trends to see what people in seven major fashion capitals are searching for to give them that je ne sais quoi when it comes to their sartorial sensibilities. According to the data, people are experimenting with new silhouettes, clever styling hacks, hands-on alterations, and more. Here are a few trending takeaways:
- In London and Milan, searches for empire waist dresses are reaching new highs.
- Searchers in New York and São Paulo are turning to silk scarves as tops and shawls.
- Creative layering and robust footwear queries are spiking in Copenhagen.
- In Tokyo and Paris, ballet flats and loafers are dominating footwear searches.
- Designer hair accessories and headbands are trending in London.
- In Milan and São Paulo, queries are rising for seamstress repairs and DIY alterations.
Check out the full Fashion Capitals Trends Report here.