Accenture has acquired Sagacity, a UK-based data and customer intelligence firm.
Founded in 2005 and headquartered in London, Sagacity brings differentiated data assets, AI-enabled technology and deep customer intelligence expertise.
The company has helped organisations with large customer bases and complex customer journeys turn customer insight into action, delivering tangible, measurable results.
Now, the team of more than 140 will bring its proprietary data, AI-enabled technology and customer intelligence expertise together with Accenture’s industry, technology and customer operations capabilities.
The acquisition directly addresses growing client demand to connect data, AI and operations infrastructure into unified, outcome-focused programmes that drive measurable business results.
Combined with Accenture's industry, technology and customer operations capabilities, these strengths will help organisations turn customer insight into more personalised, proactive experiences at scale, from strategy and design through implementation and operations.
"Our clients are increasingly looking to connect data, AI and operations to drive growth and reinvent customer experiences," said Sohel Aziz, senior managing director, Accenture Song, UK and Ireland.
"Sagacity’s deep expertise and outcome-focused approach will enhance our ability to help clients turn insight into action and achieve measurable results through intelligent customer operations.
Together, we can help organisations move faster, make smarter decisions and create sustainable value."
"Joining Accenture represents an exciting opportunity to accelerate the impact of our people, data and technology," said Anita Dougall, CEO and co-founder of Sagacity.
"By combining our expertise, data and know-how with Accenture's scale and innovation capabilities, we can help more organisations deliver meaningful business results."
Terms of the transaction were not disclosed.