The most interesting launches this season are not just newcomers but the returns. Houses are looking to their own archives, concentrating what already works and, in several cases, turning towards oud.
Dior Sauvage Extrait
Dior's Sauvage enters a new chapter. Composed by Francis Kurkdjian, the Extrait introduces oud to the fragrance for the first time, lending an icon a deeper and more intense register.
Guerlain L'Heure Bleue Eau de Parfum
Guerlain reaches back more than a century to one of its historic signatures. This Eau de Parfum reinterprets the original for a contemporary setting without severing its roots.
Parfums de Marly Althaïr Exclusif
The house has built its reputation on a signature vanilla, and Althaïr Exclusif gives it new dimension. Amaretto and saffron lend a warm, layered complexity, while woods anchor the composition from beneath.
Initio Parfums Privés Oud for Grace
Where Dior's oud arrives as a first, Initio treats the note as a study in contrast. Luminous bergamot is set against precious woods, so a traditionally heavy ingredient is made to catch the light.
Chanel Coco Mademoiselle Crush Absolu
A beloved scent, newly concentrated. Crush Absolu gives Coco Mademoiselle a richer, fuller voice while leaving its character instantly recognisable.
Max Mara Le Parfum
A debut. This is the house's first fragrance and its first signature scent, translating Max Mara's understated design language into perfume.
Prada Paradoxe Sweet Chemistry
Paradoxe turns in a sweeter, fruitier direction. The identity of the original remains firmly intact, so this reads as a new facet rather than a departure.
Armani I Will
Armani introduces a new masculine pillar, its first in two decades. I Will takes a darker course, pairing vanilla with woods and leather for a profile that is warm but unmistakably shadowed.