The Russian business daily Kommersant reported that major sellers’ share of sales on the Russian e-commerce platform Ozon rose to 60% by the end of summer 2026, citing data from MPStats Data.
At the start of the year, Wildberries, another Russian online retailer, led in this metric. In January, Wildberries accounted for 57.54% of sales in the segment, compared with 42.46% for Ozon.
Experts attribute the shift to Ukrainian drone strikes that hit Wildberries’ logistics facilities harder than Ozon’s, though Ozon’s warehouses were also attacked.
Wildberries representatives said these assessments do not reflect the full market picture and fail to account for differences in how various categories of sellers operate. “According to our data, sales figures for major sellers on Wildberries remain stable and may show only minor fluctuations,” the company said.
Ozon did not comment.
Since mid-summer, Ukraine has carried out drone strikes on Wildberries warehouses across Russia. Ozon’s logistics facilities have also come under attack since August. Ukraine has said the marketplaces are used to supply “sanctioned components for the production of drones and navigation equipment.”
As of early August, drone strikes had caused an estimated hundreds of billions of rubles in damage to Wildberries and its sellers.
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