Kylie Jenner models $50m diamond bra at Victoria’s Secret fashion show

Kylie Jenner made her Victoria’s Secret runway debut wearing a $50 million diamond bra as the lingerie brand brought back its famous Fantasy Bra for the first time since 2018.

The show, held in Los Angeles on Sunday, featured a creation designed by luxury jeweller Jacob & Co. The bra was made with 91 large white diamonds ranging from five to 18 carats each, alongside a yellow diamond weighing more than 75 carats at its centre.

According to CNN, 15 artisans spent more than 1,000 hours making the diamond-encrusted piece.

The Fantasy Bra has been a signature feature of Victoria’s Secret since 1996, when the brand began producing elaborate, jewel-covered bras to showcase during its fashion campaigns and runway events.

German model Claudia Schiffer was the first to wear one in a photo shoot, while Swedish model Elsa Hosk wore the last Fantasy Bra to appear on the runway in 2018. Both pieces were valued at approximately $1 million, significantly below the price of Jenner’s outfit.

Jenner’s appearance was among the highlights of the show, which attracted celebrities including Timothée Chalamet, Kris Jenner, Nicole Kidman and Dylan Sprouse.

Bella Hadid opened the runway presentation in green floral wings, while veteran Victoria’s Secret model Adriana Lima made her 21st appearance for the brand.

Other models included Candice Swanepoel, Joan Smalls, Paloma Elsesser, Alex Consani, Gigi Hadid and Alessandra Ambrosio.

The event also featured performances by girl group Katseye, rapper Megan Thee Stallion and singer Tate McRae, who debuted her new single, “Housewife”.

“The wings are so much lighter this year, so the girls are really walking,” Consani said backstage.

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The show also continued the brand’s efforts to attract new models and audiences. Solange Omon was announced as the winner of “Angels Among Us”, a YouTube reality series created to find a new model through an open casting competition.

The programme was spearheaded by Adam Selman, who became the brand’s chief creative officer in April 2025.

Victoria’s Secret has faced criticism over its representation of women and its traditional emphasis on a narrow body type. The company introduced plus-size and transgender models during its 2024 comeback show, although some critics described the changes as tokenistic.

In early 2026, chief executive Hillary Super told Fortune that the company was committed to diversity “without being performative, where we have to check every box.”

The latest show reflects the brand’s continued attempt to balance its established glamour-focused identity with changing expectations around representation and fashion.

(cnn)