Vivian Jenna Wilson, the model and estranged daughter of Elon Musk, has signed with Echo Lake Entertainment for representation in all areas.
The 22-year-old has made a name for herself in fashion and as a digital media personality. She had major appearances at New York, Milan and Paris Fashion Weeks, and she is currently the face of Desigual. She was recently revealed as the face of Awe Inspired’s upcoming campaign, and she starred in a campaign for Mugler.
As the face of Off-White, she hosted the fashion house’s Los Angeles launch event for its L/Ab c/o Off-White line. Wilson has also worked with brands such as Gucci, Alexander McQueen, Acne Studios, Savage x Fenty and more.
Wilson is transgender and has become a vocal advocate for LGBTQ causes such as the Trevor Project.
She and her twin brother, Griffin Musk, are the eldest children of the world’s wealthiest man. Wilson publicly came out as transgender in 2020, and two years later, when she was 18 years old, she legally changed her name. She wrote in her petition to a Los Angeles court that she no longer wished to be related to Elon Musk “in any way, shape, or form.” The two have talked about each other in the media but have been estranged for years.
“We’re excited about representing an extraordinary and charismatic artist like Vivian,” said Tanayri Novoa of Echo Lake Entertainment in a statement. “In a very short time, she’s made her mark on fashions biggest stages while using her voice for something that matters. This is just the beginning for her, and I’m thrilled to help build what’s next across fashion, entertainment and beyond.”
Wilson’s signing comes as Echo Lake continues to expand its digital talent management business, pursuing digital creators and emerging talent across the industry.
Wilson will continue to be represented by Savannah Britt and John Panichella of The Brittprint x JPPR.