Stroopwafel lovers rejoice! Dutch supermarkets are always trying to outdo each other, and this time, they’ve started a stroopwafel war.
Namely, who can charge the least for a pack of stroopwafels. We won’t complain.
At the moment, good ol’ Dirk is winning, charging just 38 cents for a pack of Bakker Joop stroopwafels. That works out to less than 3.2 cents per stroopwafel, by the way.
Why stroopwafels?
According to AD, at the start of this year, that same pack would have set you back 78 cents. But why are retailers slashing the prices so much?
It has nothing to do with bad batches or overloaded stock. Instead, we have the Consumers’ Association’s test basket to thank.
This test basket consists of a number of items which the association carries out periodic price surveys on. Often, stroopwafels are included in that basket.
You see the picture this paints? By having such low-priced stroopwafels, which will hopefully once again end up in the Consumers’ Association’s test basket, the supermarkets hope to give a good impression for their prices as a whole.
This marks the stroopwafels as what is known as a “fight item.” If one supermarket lowers their stroopwafel prices, others will follow suit to boost their price image.
Ok, gimme the prices
We’ve already established that Dirk is winning this war, but how are other supermarkets competing?
- Aldi’s own brand stroopwafels are on the shelves for 39 cents
- Jumbo follows close behind, with their stroopwafels costing 42 cents
- Albert Heijn’s own brand also dropped to 42 cents last week
- Lidl turns out to be the most expensive, at a whopping 43 cents per pack
Now this is one war we can get behind.
Will you be stocking up on stroopwafels this week? If so, tell us in the comments below.