The fashion calendar can be a confounding thing. Just when the weather warms up and the public starts shedding layers, unearthing long-abandoned sundresses—brands begin releasing their fall collections. Now, autumn has arrived—and the fall 2026 campaigns that have rolled out all summer are providing tons of fashion and accessories inspiration for cooler temps. You might have spent May-through-August observing the laissez-faire French attitudes of Celine’s offerings to come, or daydreaming about the drama of Balenciaga’s Celine Song-directed world. Remember those pieces that called out to you months ago? Feel free to peruse the looks that will be everywhere for the coming season, and check back here often once you’re mentally ready to dive into some seriously chic fall fashion.
Moncler
When reinterpreting outerwear icons, it makes sense to look to cultural icons as well. It is fitting, then, that Moncler tapped Cher, Jennie, and Grace Jones as the faces of its latest Moncler Re/Icons collection.
Moncler
Inspired by archival photographs of alpine pioneer Lionel Terray, the campaign honors the three women as pioneers in their own right. They are captured in bold portraits wearing updated versions of Moncler’s most famous pieces.
Moncler
"Pioneering spirit is just going forward and being tough,” says Cher, pictured in the campaign wearing the Re/Icons Verone jacket in black. The piece is accessorized by a yellow scarf, a reference to a Bob Mackie scarf dress she once wore on The Cher Show.
Dr. Martens
Shoe brand Dr. Martens wants to know, “What makes your sole bounce?” The question is posed on every Dr. Martens heel loop. With its new initiative, “With Bouncing Soles,” the footwear label hopes to answer it. The program is designed to connect product, craft, culture, and community through one shared story.
Dr. Martens
Dr. Martens tapped a cast of globally recognized creative voices, cultural pioneers, and community changemakers for the autumn 2026 campaign coinciding with the launch of “With Bouncing Soles.” Chloë Sevigny is one of those cultural pioneers—the actor and style icon stars in the images wearing both the 1460 boot and the 8065 Mary Jane in a new, cherry-red finish.
Dr. Martens
“I’ve always been drawn to pieces that become more personal the longer you live in them, and Dr. Martens has always represented that for me,” Sevigny said in a statement. “I love that the campaign starts with such a simple question: What makes your sole bounce? For me, it’s staying curious—taking on new roles, finding inspiration in unexpected places, and always being open to what’s next.”
Burberry
In honor of 170 years of Burberry outerwear, the brand tapped 170 individuals across London, New York, Seoul, and Shanghai to bring their own perspectives to ten staples of the label.
Burberry
The worlds of art, literature, sports, music, and, of course, fashion are represented in the casting, with each individual shot on the city street they call home. “For 170 years, our outerwear has adapted to the weather and the way we dress,” says Burberry chief creative officer Daniel Lee. “Each portrait is different, but together they capture individuality and self-expression.”
Burberry
Knicks player OG Anunoby is, naturally, shot in New York City wearing a subtly checked Highlands Puffer jacket. London native Lila Moss throws a trench over a metallic mini in the U.K. capital. The cast is rounded out by Pat Cleveland, Connie Fleming, and Gabé Doppelt. All of the Burberry classics are on display, exhibiting the versatility and longevity of the brand’s outerwear.
Maison Margiela
Rebecca Hall is preparing for her next role. In the trailer for Anonymity, Maison Margiela’s fall campaign film, she plays an actress forced to confront her own identity. But the face she sees before her is covered, adorned with an artisanal mask from the French fashion house.
Maison Margiela
The retro-style trailer, which features looks from Margiela’s fall/winter 2026 collection, raises the stakes and asks the questions: Who are you? Who is real? And how can we truly know ourselves? Hall tries to answer these and more as she’s constantly confronted with faceless figures, all adorned extravagantly but remaining anonymous.
Chanel
Matthieu Blazy is throwing a party, and everyone’s invited. The reason for the fete? Chanel’s fall/winter 2026 collection, inspired by the caterpillar-to-butterfly transition.
Chanel
Awar Odhiang, Bhavitha Mandava, Noor Khan, and more models gather in Coco Chanel’s apartment. It’s a full house at 31 Rue Cambon in Paris, but the more, the merrier. It just means there’s a bigger audience to admire the clothing.
Chanel
Tweeds shimmer with lurex, and beading adds dimension to a jacket. There is an extravagance to the pieces, but also a wearability. A bubblegum-pink suede bomber is precious while simultaneously practical. A gathered black dress rids the need for accessories thanks to a flower blooming on the back.
Fendi
Fendi’s latest campaign for its iconic Peekaboo bag centers around the connection between the brand and the world of cinema. The newest expression of the accessory, designed by Maria Grazia Chiuri, is showcased on the arms of Monica Bellucci and Yara Shahidi in the Laura Sciacovelli-shot images.
Fendi
The campaign unfolds on a film set as Sciacovelli’s lens reveals the bones of the movie-making process, blurring the lines between performance and reality. Each woman’s bag boasts their initials, turning the accessory into a personal totem, the perfect accompaniment to a life that’s lived both on and off set.
Givenchy
Sarah Burton invited Givenchy’s extended “family” to star in the brand’s winter 2026 campaign. Eva Herzigova, Kaia Gerber, and the French writer and former lawyer Constance Debré represent the array of identities, ages, and sense of femininity that inspires Burton and illuminates the new world of Givenchy.
Givenchy
The models pose for Juergen Teller’s camera, showing off Burton’s latest designs before a landscape of steely granite in Croatia. The images are unflinching as each woman impresses an unsparing sense of her selfhood upon the imagery.
Givenchy
“There’s a directness about the women in the campaign which speaks to their personality and strength,” Burton said in a statement. “I wanted it to be purely about that—everything I design at Givenchy centers on seeing and celebrating the reality and the brilliance of all kinds of women.”
Roger Vivier
Jaya Harper is following in her mom’s footsteps. The 21-year-old daughter of Laura Dern is the face of Roger Vivier’s new campaign, supporting the brand for which her mom has also been an ambassador.
Roger Vivier
This isn’t the first time Harper has been in a Roger Vivier campaign, but in the past, Dern was by her side. When it comes to the autumn/winter 2026/2027 collection, however, Harper has been paired with actress Zoé Adjani and Léonie Cassel, daughter of Monica Bellucci and Vincent Cassel.
Roger Vivier
The images are captured inside Maison Vivier in Paris. The three women laze on the stone steps and chat on a luxe carpet. They wear the Talon Chic, the iconic heel introduced in 1959 and reinterpreted for the new season by Roger Vivier’s creative director, Gherardo Felloni.
Burberry
FKA Twigs was the voice of Burberry’s winter 2026 runway show soundtrack. Now, she’s the face of the collection’s campaign. The singer stars alongside Romeo Beckham in images set throughout London.
Burberry
“FKA twigs and Romeo Beckham represent the energy that makes London unique,” says Daniel Lee, Burberry’s chief creative officer. “It’s a place where anything feels possible, and it felt right to return to our home city this season.”
GapStudio
For fall 2026, GapStudio and Zac Posen are looking to the pieces that have long defined both the brand and classic American style. The new, 20-piece wardrobe collection, designed by Posen, reconsiders familiar forms through sculptural silhouettes and shifts in scale, bringing new perspective to enduring wardrobe archetypes.
GapStudio
Of course, denim acts as the foundation of the collection. Khaki, utilitywear, shirting, T-shirts, and workwear round out the offerings. They are shown off in the campaign, which stars Esther McGregor and Alton Mason. Depicted in a stripped-back setting, the imagery pulls the focus to the clothing, both its details and attitude.
Tom Ford
The Tom Ford autumn/winter 2026 campaign presents a study in characters. Individuals of every age and walk of life are depicted in glaring light against a clinical, white background. There is no hiding.
Tom Ford
“I wanted the images to be pure and direct, stark but trembling with human substance, therefore it’s just the camera and the subject, no theatrics or props needed,” creative director Haider Ackermann said. “What these personas wear is who they are. There is a sense of presence and awareness in such characters, caught either alone or in groups, highlighting the respective individualities. What they have in common is the fact that they all flirted with debauchery, but now they stand straight. They are here, unfiltered and defiant. Come closer, and see.”
Celine
Celine winter 2026 is for the routine. It’s for the woman on the go, who sometimes needs a moment to herself. This is made clear in the collection’s campaign, which shows both sides of a day: when you spend the morning running through the city streets and the afternoon trying to recover from all the action.
Celine
A black turtleneck and a pair of jeans are accessorized with a simple belt, while an all-black ensemble is topped with a geometric hat. These are clothes for real women to wear, and to do so every day.
Gucci
Allow Kate Moss to serenade you in the new Gucci Primavera campaign. Well, technically, she’s giving her best lip-sync. But that doesn’t make the Johan Renck-directed video any less alluring. Moss shimmies in a sparkling black dress with a high neck and open back as she mouths the words to Chris Isaak’s “Wicked Game.” Around her, Gucci-clad strangers awaken, pair off, and fall in love on the dance floor as Moss stands in the center, leading it all from the mic.
Gucci
In addition to the video, there’s a campaign photographed by Michal Chelbin. featuring Tom Brady, Alex Consani, Shawn Mendes, and Rico Nasty posing for portraits in the spirit of modern Renaissance imagery.
Gucci
The models represent the cross-section of individuals who personify creative director Demna’s vision for Gucci. They don clothes from the designer’s debut show for the house, displaying a new vocabulary of silhouettes and textures that embody the contemporary expression of Gucci’s identity.
Giorgio Armani
Giorgio Armani is using its fall/winter 2026/2027 campaign to declare its identity and reaffirm the strength and relevance of the Armani codes. It’s an appropriate time to do so, since the images feature the first collection designed under Silvana Armani and Leo Dell’Orco, ushering in a new era for the brand.
Giorgio Armani
The campaign, shot by Oliver Hadlee Pearch, is set against a neutral background, evoking a timelessness seen within the clothing. Christy Turlington’s presence has the same effect. She walked Armani shows in the ’90s, and here she is, decades later, still embodying the essence of the brand.
Giorgio Armani
Turlington’s effortlessness and authenticity are felt within the photographs as she stares down the camera with a look of confidence, grace, and sincerity. Dressed in Armani, she conveys the power of a distinct and recognizable identity.
7 For All Mankind
7 For All Mankind’s fall/winter 2026 campaign captures Chloë Sevigny in motion. The actor is photographed by Marili Andre as she shifts from faux interiors to artificial city streets. Everything is blurry—her hair as she tosses it around, the lights that surround her—representing fleeting moments that make one feel spontaneous and alive.
7 For All Mankind
Titled “In the City, Off Duty,” the campaign celebrates an instinctive approach to dressing. It’s all about feeling like yourself in your clothing—confidence without too much effort.
Loewe
Loewe is reaching new heights, literally. The brand’s fall/winter 2026 campaign was shot on top of the highest mountain in the Alps, Mont Blanc. There, Julia Garner—alongside Lil Yachty and artist Cosima von Bonin—braved the unpredictable elements to show off Jack McCollough and Lazaro Hernandez’s latest designs.
Loewe
The collection’s bold colors are especially striking against the stark white surroundings. Bright yellow knits and shocking orange pants feel even more graphic amid the windswept expanse.
Loewe
Athletic poses emphasize the sportswear codes in the collection. Garner lunges across the frame while Lil Yachty adopts a strong stance with his Storm boots firmly planted in the snow.
Alaïa
Teyana Taylor was an obvious choice for the Alaïa summer/fall 2026 campaign. Her background in dance and movement lends itself perfectly to the brand’s designs. Second-skin, knit dresses stretch and expand as Taylor moves across David Sims’s frame in pared back, powerful images.
Alaïa
“As someone who’s loved Alaïa for a long time, being part of this campaign felt really special,” Taylor said. “The collection pulled me in right away. It’s bold, it’s feminine, but there’s a strength to it that I connect with. I’ve always loved fashion that lets a woman own who she is without having to say too much.”
Saint Laurent
Saint Laurent is easing the yearning for Heated Rivalry season two: Connor Storrie has temporarily given up his hockey pads for suits fas the star of Saint Laurent’s fall/winter 2026 campaign. Photographer Talia Chetrit captured Storrie in a sleek modern home that’s decidedly not the cottage.
Saint Laurent
Saint Laurent
Rosé stars alongside Storrie in the campaign, with Liu Wen rounding out the trio. The three flaunt their looks in the minimalist environment that spotlights the rich colors and fabrics of Anthony Vaccarello’s latest designs.
Proenza Schouler
Designer Rachel Scott’s first Proenza Schouler campaign is marked by a consideration of color, precision, and craft. It’s a presentation of the new Proenza woman, one shaped by thought, intuition, and contradiction.
Proenza Schouler
While, at first glance, Scott’s woman is put-together and precise, the campaign rejects the idea that perfection equals constraint. There remains a mysterious and capricious nature, illustrated in the lightly rumpled dresses and slightly irregular draping. These choices suggest a woman in motion, with a purpose.
Gap
Gap tapped two rising talents to star in its fall 2026 campaign. Malcolm Todd represents the world of music, while Obsession breakout Inde Navarrette provided the Hollywood perspective in another fun-filled ad for the brand.
Gap
In the campaign, titled “Denim on Your Own,” Todd and Navarrette dance around set to Todd’s cover of Robyn’s song “Dancing on My Own.” They roll around the floor and mimic each other’s moves in an ever-changing array of Gap denim.
Gap
“I’ve always been drawn to making things my own—whether that’s through music, style, or the way I express myself,” Todd said in a press release. “Being able to reinterpret an iconic song like ‘Dancing on My Own’ and bring my own perspective to it was such a special experience.” For her part, Navarrette added, “From the moment we started filming the Gap campaign, it felt like we were able to bring our own energy and personalities to the campaign. There was so much freedom to move, experiment and express ourselves.”
Guess
Irish television personality and model Maura Higgins is trading in Traitors for roadsters, posing alongside a vintage car for Guess’s latest campaign. The sleek ride is the perfect accompaniment for the Guess Allegra bag, which emphasizes form, feel, and function with sculpted lines and a striking presence.
Guess
Higgins, who rose to fame on Love Island UK, shows off two of the accessory’s colorways in the pared-back shoot. The bag’s “form” comes through in its dramatic winged silhouette and precise pleating; its “feel” in the soft faux suede; and its “function” in a versatile design that Higgins demonstrates can be worn with ease.
Ferragamo
Shoes are the true stars of Ferragamo’s fall 2026 campaign. A set of surreal yet still glamorous images portrays Ferragamo’s historic language and showcases footwear as a timeless object of dreamlike desire.
Ferragamo
Anok Yai sits on a throne of heels, a 1994 Willie Cole sculpture that plays perfectly into the campaign’s theme. “Willie takes everyday objects—objects that you feel connected to, that you can relate to—and distorts them,” says Ferragamo creative director Maximilian Davis. “The chair feels very surreal, but immediate—and, with my recent collections referencing Surrealism and Dadaism, the collaboration felt right.”
Ferragamo
Elsewhere, Vittoria Ceretti is surrounded by the accessory. It is a modern image that pays homage to Ferragamo’s past, specifically the 1950s, when Salvatore Ferragamo was an innovator in the space.
Ferragamo
“So many things make a Ferragamo shoe an object of desire: the construction; the wearability; the innovation of the design,” says Davis. “And since I’ve been at the house, it’s been about refining the details to make them feel more sharp, more graphic; to take those core codes of craft and construction and translate them for today.”
Versace
The Dario Vitale era of Versace has officially ended. Versace Obsessed, Chapter II is the final campaign to feature Vitale’s designs. Photographed by Steven Meisel, the images are laid out in a series of cinematic vignettes, capturing the strength of Versace’s legacy and its ability to bridge the past, present, and future.
Versace
Models dressed in the fall/winter 2026 collection are shot from above. Around them lay artifacts from Versace’s past, specifically archival images from the ’90s and ’00s, also shot by Meisel.
McQueen
Tension is building within the McQueen fall 2026 campaign. There’s a psychological conflict between interiority and exteriority here, alluding to the meticulously crafted facade we all work so hard to maintain—and the visceral, emotional reality that lies beneath.
McQueen
Photographer Glen Luchford captures this dichotomy in the images. He depicts the slow slip of the fourth wall and the deep impulses that emerge through the confronting gaze of Karen Elson, Paloma Elsesser, Jacqui Hooper, and Ju Xiao Wen.
McQueen
The clothes, meanwhile, bear their own kind of material tension: when precision tailoring meets the fluidity of silk georgette. The ads are an exploration of depth, darkness, and beauty, constructed by creative director Seán McGirr and cast in a noir light.
Jimmy Choo
The Jimmy Choo autumn 2026 campaign is all about the joy of dressing up. Model Africa Garcia is captured inside Palazzo Gallarati Scotti as she explores the brand’s latest offerings. Each shoe and bag unleashes a new side of Garcia, from a businesswoman in full control to a more demure ingenue.
Jimmy Choo
From painstaking embellishment to pure form, the expansion of the collection is on full display. Femininity is at the core of every design, but how it manifests varies by shoe.
Miu Miu
Femininity is flipped on its head in Miu Miu’s fall 2026 campaign. Clothing is armor as much as it is adornment. Distressed leather and wool cling to the body while babydoll dresses provide a soft contrast, especially when paired with studded leather bags.
Miu Miu
Hailey Bieber and Xiao Wen Ju are captured by Zoë Ghertner in what looks to be an abandoned parking lot at night. Street lights shine behind the models, reflecting off nylon pants and coats. There is a sense that these women should not be here, but they claim ownership of the space in their assurance of expression and dress.
Chloé
Chloé’s winter 2026 campaign presents a whimsical, otherworldly landscape where color remains beautifully saturated and hair perfectly crimped. Inez Van Lamsweerde and Vinoodh Matadin shot the images, which present creative director Chemena Kamali’s latest collection in a folkloric setting, among cliffs blooming with flowers.
Chloé
“For this campaign, I wanted to express devotion through women, the vastness of open landscapes, and craftsmanship,” Kamali said. “Nature brings us back to instinct, freedom, and connection. In that openness, femininity unfolds with untamed strength and togetherness.“
Prada
Routine life is what’s on display in Prada’s fall 2026 campaign. A film by director Barry Jenkins embraces the little moments throughout a single day—those instants when you can stop and admire the way the sun shines through the window or take a second with yourself in the mirror. It’s all about the extraordinary within the ordinary.
Prada
Actors Hunter Schafer, Troye Sivan, Chen Haoyu, and Kelvin Harrison Jr. star in Jenkins’s short film and the accompanying images. They perform along with the clothing, which is a character in itself. Bags are an extension of the body, and coats an expression of mood. Even the most mundane acts can be made significant when handled with purpose and care. Watch the full video below.
Prada
Loro Piana
Houston (or more specifically, John and Dominique de Menil, who helped shape the cultural landscape of the Texas city) was the inspiration for Loro Piana’s fall 2026 campaign. “Working on this campaign for Loro Piana within the extraordinary de Menil landscape was truly inspiring,” says photographer Mario Sorrenti. “The synergy between the collection’s refined elegance and the timeless, art-filled environments created by John and Dominique de Menil was profound. It allowed us to capture a natural, unforced beauty, a quiet dialogue between the clothing and these spaces, that felt both intimate and expansive.”
Loro Piana
The story begins at the de Menils’s former residence, where interiors by couturier Charles James provide a rich backdrop for Loro Piana’s new range of garments. From there, a trip to the Menil Collection, designed in 1987 by Renzo Piano. The campaign explores the various galleries of the building, where art, architecture, and community intersect.
Loro Piana
And finally, a stop at the Rothko Chapel, which houses fourteen canvases by Mark Rothko, creating an immersive expanse within which to indulge. Here, the collection does not compete with the art for attention, but moves in dialogue with it, complementing each other in both color and form.
Burberry
Apple Martin is not the only model in her family. Her younger brother and fellow offspring of Gwyneth Paltrow and Chris Martin, Moses Martin, has officially entered the world of fashion with a starring role in Burberry’s latest campaign.
Burberry
The 20-year-old is part of creative director Daniel Lee’s “Escape to the Countryside” campaign, which sees friends embarking on a summer road trip. “A road trip is a very British thing to do,” Lee says. “Getting into your car, heading out to the countryside, and seeing where the day takes you. That idea of exploration has always been part of Burberry. Listening to music on a long drive becomes part of the memories you make along the way.”
Burberry
The images, shot by Chris Rhodes, follow the group on a beautiful summer day as they swap the city for the winding roads and rolling hills of the countryside. They make stops along the journey, taking in the sights in their autumn 2026 duds, and end their trip at a classic English manor, Deene Park in Northamptonshire.
Tiffany & Co.
Tiffany & Co.’s latest campaign is all about love in its many forms. Not only romantic love, but also those deep personal relationships between family, chosen communities, and with oneself. At the center of this love is Tiffany’s new Sixteen Stone solitaire diamond ring.
Tiffany & Co.
In the short film “Love & Celebration,” Academy Award-winning actor Mikey Madison turns the age-old refrain, “he loves me, he loves me not,” into a ritual of quiet affirmation. With the ring—inspired by Jean Schlumberger’s 1959 design—on her finger, she concludes, “I love me.”
Fendi
In season three, episode 17 of Sex and the City, Carrie Bradshaw takes a wrong turn during a shopping trip in SoHo and finds herself at the whim of a mugger. While pointing a gun at her, he demands she hand over her bag. “It’s a Baguette,” she corrects as she reluctantly gives him her purple paillette-covered purse. It was a scene that would start a movement and launch the Fendi Baguette into It bag status. Over a quarter of a century, the Baguette is still as popular as ever, and Sarah Jessica Parker is still a fan.
Fendi
It’s not surprising, then, that Maria Grazia Chiuri featured Baguettes in her inaugural collection for Fendi and tapped Parker to lead the accessory’s latest campaign, “It’s Not a Bag, it’s a Baguette.”
Fendi
Parker is joined by Sophie Thatcher, Jessica Alba, Emma D’Arcy, Iris Law and more stars in the images, shot by Bibi Borthwick. Each photo showcases a different iteration of the Baguette, demonstrating the purse’s immense variety. A corresponding video set to Addison Rae’s “Fame Is a Gun” drives this point home as each campaign star declares their connection to the Baguette, stating, “It’s history,” “It’s controlled chaos,” and “It’s my attitude.”
Coach
Coach is introducing its latest project, &Coach, a content series co-created with Gen Z communities, creators, and cultural voices. In its first iteration, &Coach introduces a new model for luxury storytelling. The American brand tapped Charli XCX, Malala Yousafzai, PinkPantheress, and more unique voices to share their perspective through social-first content.
Coach
Of course, across every story, there’s a Coach bag—a companion to amplify your confidence. The bag joins Pink on stage, or completes Charli’s outfit as she’s getting ready. It’s a conduit for community as much as an accessory.
Loewe
Loewe is celebrating its 180th anniversary with a campaign honoring almost two centuries of leather craftsmanship—and a playful spirit. Brand ambassador Julia Garner stars alongside Sissy Spacek and artist Kara Walker in the Talia Chetrit-shot images, showcasing an array of iconic Loewe handbags from across the decades.
Loewe
From the Flamenco clutch (launched in the ’80s) to the Puzzle bag of 2015, the campaign highlights the enduring impact of these accessories. Also on display is the Amazona 180, which was introduced in 1975 and recently reimagined by creative directors Jack McCollough and Lazaro Hernandez for their debut collection at the house. The selection proves Loewe’s affinity for the past, as well as its ability to adapt to the present and lead the future.
Balenciaga
Celine Song lent her directorial talent to Balenciaga for A New York Minute, the brand’s theatrical fall 2026 campaign, starring Love Story actor Sarah Pidgeon.
Balenciaga
The campaign, which takes the form of three one-minute films, finds Pidgeon during a day in Manhattan as the actor engages in mundane tasks. She retrieves her dry cleaning, crosses a busy street, and takes a cab home. These are simple actions every New Yorker makes daily, but zoom out, and you will find it’s all movie magic.
Balenciaga
Song’s videos act as an exploration of movie-making and city life. Of course, they’re also a meditation on Pierpaolo Piccioli’s latest offerings for the brand. Each scene finds Pidgeon in a different Balenciaga look, always with one of the brand’s classic bags in hand. It proves that Piccioli’s Balenciaga can be utilized in everyday life, but there is an added sense of drama to this wardrobe, even if you might not notice it at first.
Celine
Celine invites you to a day at the beach in celebration of its fall 2026 campaign. The sun hides behind clouds, but the warmth comes from those around you. A group lounges on the sand and rocks and blocks each other from the whipping wind. They layer up in tailored coats with oversize shoulders and collegiate sweatshirts, protecting their belongings in patterned totes.
Celine
Accessories are key. Beaded necklaces layer atop a short-sleeve knit and sunglasses cover almost every set of eyes. Color comes in the form of nautical stripes and green accents on a silk scarf. Red flannel provides a sense of nonchalance, as does the wind-blown hair and the up-close nature of Zoë Ghertner’s imagery.
Burberry
Burberry is getting in the football spirit ahead of the 2026 FIFA World Cup this summer. The brand has released its autumn 2026 campaign, “A Good Sport,” celebrating the energy of the sport’s fandom.
Burberry
Jason Sudeikis, who has become especially familiar with footy thanks to his work on Ted Lasso, stars in the campaign alongside actors Jodie Turner-Smith, Lucy Punch, and Stephen Graham. Also featured are Romeo Beckham, models Rosie Huntington-Whiteley and Neelam Gill, as well as football stars Eberechi Eze, Leah Williamson, Naomi Girma, and Son Heung-min.
Burberry
“Burberry has connected football fans across generations for decades,” says the brand’s chief creative officer, Daniel Lee. “It’s only right that we celebrate that this summer....There’s a certain attitude to being a good sport that is very British and very Burberry.”